Boosting Sales with 9.9 Million TikTok Views
9.9 Million TikTok Views, 1,250% Increase in Social Media Engagement
Services and Results
Social Media Strategy, Social Media Management, Content Creation
9.9 million TikTok views, 1,250% increase in social media engagement
Pain Points
Vinovation O2 Wine, a top brand in the aeration industry, approached Bold x Collective for assistance in entering the digital space. The brand recognized that it needed a robust online presence, hindering its ability to reach new audiences and increase conversions.
Goals and Objectives
Bold x Collective's primary goal was to help Vinovation O2 Wine build a solid online presence and increase social media engagement. The team crafted a strategic content marketing plan that included educational, aesthetic, scientific, and entertaining elements to attract and engage the target audience. The ultimate objective was to drive website traffic and increase conversions on their Shopify store.
How Bold x Collective Helped
The team at Bold x Collective carefully curated a highly strategic content marketing plan that incorporated educational, aesthetic, scientific, and entertaining elements to attract and engage the target audience. They produced viral videos that increased brand awareness and drove millions of viewers, increasing social media engagement and website visitors. The team also re-targeted future advertising opportunities to boost conversions further.
Outcome
Various videos produced for Vinovation O2 Wine drove millions of viewers. Vinovation's social media engagement increased by 1250%, increasing conversions on their Shopify store. The most viral TikTok video had 9.9 million views, 93,000 likes and 476 comments, 3,785 shares and 4,685 saves. Additionally, it brought an additional 2,158 followers. The second viral video produced by Bold x Collective resulted in 4.2 million views, 26,000 likes, 71 comments, 1,405 shares and 1,177 saves. This particular video resulted in 540 new followers. This outstanding performance increased website visitors and an opportunity to re-target in future advertising. Overall, the Bold x Collective content and social media strategy were a massive success for Vinovation O2 Wine.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
One Million Views on Content Produced for Ferrari
Video Production and Photography for the One and Only, Ferrari.
Services and Results
Video Strategy, Video Production
Over a million content views
Pain Points
Ferrari of Ontario's Rally was organized to raise money for Sick Kids, a renowned children's hospital. The event aimed to generate awareness about the cause and raise funds for the hospital. Ferrari of Ontario was looking for a way to capture the essence of the event in a way that could engage and inspire the audience. The key challenge was to produce high-quality content that could do justice to the event and Ferrari's brand.
Goals and Objectives
The project aimed to create a comprehensive media package that could help Ferrari of Ontario raises awareness about the Rally and the cause it supported. The objectives were to produce an event highlight video, promotional posts, car and lifestyle photography, and several social media videos to promote the Rally. Bold x Collective was hired to cover the event from beginning to end and produce content that could showcase the essence of the event and the beauty of the red car.
How Bold x Collective Helped
Bold x Collective collaborated with Amendola Media Group to produce the media package for Ferrari of Ontario's Rally. The team was on-site one day, from morning to night, to capture the content. The team focused on storytelling, showcasing Ferrari's fantastic work to raise awareness about Sick Kids while capturing the beauty of the red car.
The Bold x Collective team produced a same-day edit of the event and a complete story video within a week of shooting. Additionally, the team edited several social media videos and images Ferrari used for extra promotion on their social media channels. The team worked closely with Ferrari of Ontario to ensure that the final product met their expectations and aligned with their brand messaging.
Outcome
The content produced by Bold x Collective in collaboration with Amendola Media Group was viewed by millions and generated a lot of engagement and traction on social media platforms. The highlight video captured the event's essence and showcased the red car's beauty. The social media videos and images were well received by the audience and helped promote the event and the cause it supported.
Overall, Bold x Collective helped Ferrari of Ontario to raise awareness about the Rally and the cause it supported. The team's media package was high quality, engaging, and aligned with Ferrari's brand messaging. The content produced by Bold x Collective in collaboration with Amendola Media Group was a great success and a win for the agency.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Marketing a Viral Celebrity and Influencer Campaign
16,785 Actions in a Celebrity and Influencer Campaign
Services and Results
Strategy, Digital Marketing, Creation of Marketing Assets
16,785 actions in a celebrity and influencer campaign
Pain Points
Launching a successful social media contest with industry gurus and A-list influencers can be daunting. Orbiiit, a celebrity and influencer-focused brand, launched BeautyX2, a competition featuring top influencers with millions of followers, including Amra Reyes, Ariel, and Patrick Ta. With such high stakes and big names involved, Orbiiit turned to Bold x Collective to help with digital strategy and ad campaign development. The challenge was going to be promoting a contest in the highly competitive world of social media using innovative marketing efforts is of importance.
Goals and Objectives
The goals and objectives of the BeautyX2 contest were clear from the start. Orbiiit wanted to showcase the talents of individuals to millions of people while also benefiting a charitable foundation. Bold x Collective was tasked with creating a digital strategy to promote the contest and attract a large, strategic audience. The primary objectives were to increase the number of contest entries and raise awareness about the Room to Read Foundation. Additionally, we aimed to create a buzz around the contest and generate excitement among the target audience. The ultimate goal was to make BeautyX2 a massive success and increase brand recognition for Orbiiit.
How Bold x Collective Helped
To achieve the objectives, Bold x Collective developed a comprehensive digital marketing strategy that included editing content from influencers, implementing A/B tests on various marketing platforms, and closely examining analytics daily. Our team ensured that all marketing efforts were tailored to the target audience and aligned with the contest's objectives. We carefully analyzed the data gathered from the A/B tests to make real-time decisions on marketing spend, messaging, and tactics. We also worked with influencers to create engaging content that would appeal to their audiences and generate buzz around the contest.
Outcome
Bold x Collective's marketing efforts resulted in 16,785 actions from digital marketing campaigns and 300,000+ impressions. Our team increased awareness about the Room to Read Foundation and effectively promoted the contest. The competition received an impressive number of 12,000 votes, exceeding the client's expectations. Through our innovative marketing efforts, we created a buzz around the contest, increased brand recognition for Orbiiit, and made BeautyX2 a massive success.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Producing a Luxury Fashion Brand
Elevating a Conscious Fashion Brand
Services and Results
Brand Strategy and Visual Design, Creative Direction, Photography, Video Production
Elevating a conscious fashion brand
Pain Points
Hans and Greta is a luxury, sustainable pajamas brand that supports women. They are focused on slow fashion sets and are internationally recognized as a conscious brand. They reached out to Bold x Collective with a vision to launch a beautiful brand that women are attracted to. They needed a partner to help them create a modern, sophisticated, and visually stunning brand that would appeal to their target audience in the saturated fashion market.
Goals and Objectives
Hans & Greta's objective was to create a luxury, modern pajama brand that could compete with more prominent players in the market and appeal to women worldwide. The brand wanted to showcase its sustainable values and commitment to slow fashion through its branding and messaging. Bold x Collective's goal was to assist Hans & Greta in creating a visually stunning brand with a strong brand strategy that resonated with their target audience.
How Bold x Collective Helped
The Bold x Collective team began by researching the fashion and pajama markets and analyzing data and trends to curate a brand strategy aligned with Hans & Greta's vision. They worked closely with the brand's team to develop a logo, typography, and colour palette that would appeal to the target audience and convey its values. The team also collaborated with Hans & Greta to produce visually stunning content, including creative direction, photography, and video production. The result was a stunning representation of the brand and its sustainable values. Beautiful images showcased the pajama sets in various locations, including the Bold x Collective studio, a beautiful lakeshore view, and Toronto's Preto Loft.
Outcome
Bold x Collective's work resulted in a luxury, modern, visually stunning brand resonating with women. The brand strategy and visual identity conveyed the brand's sustainable values and commitment to slow fashion, attracting a wider audience and elevating Hans & Greta's status as a conscious brand. The collaboration between the two teams resulted in a successful transformation of Hans & Greta's pajama brand, elevating its status as a conscious brand and showcasing its commitment to sustainability and slow fashion.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Website Traffic by 2,655% With enHANCING AN Entire Strategy
Increasing Website Traffic With a Brand Strategy, Activation, Development and Planning
Services and Results
Brand Strategy and Visual Design, Brand Activation, Website Development, Copywriting. Email Marketing Strategy
Increasing website traffic by 2,655%
Pain Points
Vinovation O2 Wine is a wine aeration company that invented a revolutionary device to enhance wine appreciation. However, despite their innovative product, their brand struggled to stand out in a crowded market. They realized they needed a rebrand and website development to elevate their brand and reach their target audience.
Goals and Objectives
Vinovation O2 Wine approached Bold x Collective, intending to create a brand strategy representing its ethos, values, and mission. They wanted a brand identity to differentiate them from competitors and appeal to their target audience. They also needed a website to showcase their product and make it easy for customers to purchase. Finally, they needed a comprehensive email marketing strategy that would increase sign-ups and help them retarget potential customers.
How Bold x Collective Helped
Bold x Collective started rebranding by conducting a brand discovery call with Vinovation O2 Wine. This helped them understand the brand's ethos, values, and mission, which they used to craft a mission statement, value proposition, and persona creation. They also evaluated the brand's style guide. They created a brand-new colour palette that represents different tones of wine – a dark luxurious red to represent red wine, a subtle mauve to represent rosé wine, and a light cream to represent white wine. This helped them create a sophisticated, premium website design.
Using their developed brand strategy, Bold x Collective designed a Shopify website for Vinovation O2 Wine with strategic, keyword-rich copywriting. They also assisted the brand in creating an attractive email incentive via Shopify, which was integrated to increase sign-ups for retargeting. Bold x Collective implemented several automations, including a welcome series, abandoned cart series, welcome-back series, and more, to create a comprehensive email marketing strategy.
Outcome
Thanks to the complete rebrand and website development by Bold x Collective, the Vinovation O2 Wine website traffic has increased by 2,655%. The new brand identity has also helped the brand differentiate itself from its competitors and appeal to its target audience. The comprehensive email marketing strategy has also increased sign-ups and helped retarget potential customers, increasing sales.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.info@boldxcollective.com
+1 (647) 492-6551
Improving a Personal Brand Experience on Social Media
Empowering Holistic Wellness by Transforming a Personal Brand on Social Media
Services and Results
Social Media Strategy, Creative Direction, Photography
Crafting a Vibrant Online Presence for Holistic Fitness Coach Carlie Dusome
Pain Points
Carlie Dusome is a holistic fitness coach who helps women achieve natural healing. However, she faced a challenge with increasing her brand's visibility and attracting new clients through her social media accounts. As a result, she began to search for media agencies that could assist her with her marketing and social media struggles. That's when she stumbled upon Bold x Collective, the team she turned to for her brand visibility and social media marketing.
Goals and Objectives
Carlie Dusome's mission is to increase brand visibility, boost engagement, and attract more clients within the female-mom-fitness realm. She strives to establish a strong online presence by educating, promoting a holistic lifestyle, and creating a supportive community that celebrates body positivity and self-love.
How Bold x Collective Helped
Carlie Dusome sought the assistance of the Bold x Collective team to help her with her holistic lifestyle coaching business. The team started by conducting extensive market research to understand the industry and Carlie's brand direction thoroughly. They identified the pain points of Carlie's potential clients and used this information to develop a well-thought-out social media strategy.
The social media strategy was designed to resonate with Carlie's target audience and included extensive research on the target audience itself. The team also conducted a competitive analysis to understand the strengths and weaknesses of Carlie's competitors and how she could differentiate herself from them. In addition, the team identified content themes that would appeal to Carlie's target audience and created a content plan that aligned with these themes.
The Bold x Collective team designed mood and vision boards to bring Carlie's vision to life. They worked closely with Carlie to create visually appealing content, which included creative direction and photography. The result was a stunning representation of Carlie's holistic lifestyle vision. The team captured stunning images that showcased Carlie embracing her healthy living.
Outcome
Carlie's comprehensive social media strategy and photoshoot were made possible with the help of the Bold x Collective team. The strategy aims to promote a holistic lifestyle that includes healthy living, mindful eating, and positive body image. Carlie's social media feed showcases her brand and attracts clients interested in her holistic and healthy lifestyle coaching. Since implementing her new strategy, Carlie has experienced an incline in lead generation with an organic approach to social media with appealing content that resonates with her audience. It’s safe to say that the social media strategy was a true success for this personal brand.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Producing a Personal Brand with an Optimized Digital Experience
An Elevated Brand and Digital Experience
Services and Results
Brand Development, Website Development, Branding Photoshoot
An Elevated Brand and Digital Experience
Pain Points
The Ida Vivacqua Real Estate Group is an esteemed and successful real estate team based in Toronto, Ontario, with Head Agent Ida Vivacqua boasting a decade of experience in the industry. However, despite their exceptional track record, Ida Vivacqua realized that her personal brand had become stagnant and outdated. Seeking to modernize her and her team's image and optimize their digital presence, Ida Vivacqua approached Bold x Collective for their expertise in elevating personal brands to the next level.
Goals and Objectives
After examining the Ida Vivacqua Real Estate Group's current brand and website, the Bold x Collective team determined that Ida needed a complete rebrand. With that said, the goal ultimately became to create a modern brand paired with an innovative digital experience, to gain more trust from her target audience.
How Bold x Collective Helped
Based on our research, we developed a comprehensive brand strategy for Ida Vivacqua Real Estate Group Inc. This included a fresh colour palette and typography to elevate the brand's look and feel. Our team also created a brand-new website experience for Ida's team, complete with strategic, on-brand copy, to enhance the sales experience. We also set up and optimized her IDX for a seamless real estate experience. To further personalize the experience, we conducted a professional photoshoot for Ida Vivacqua Real Estate, complete with studio booking and makeup and provided creative direction throughout. Our mission was to create a seamless process for Ida while understanding her busy schedule.
Outcome
Ida's new, modern brand and website experience significantly increased organic website traffic and conversions. The enhanced digital experience and stunning brand design helped build trust with her target audience, increasing captured leads. Overall, our agency's work with Ida Vivacqua Real Estate Group resulted in a more elevated and sophisticated brand experience, delivering real results for the business. An innovative, modern approach can do wonders for a brand!
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Lights, Camera, Action: 750,000+ Views on Produced Fashion Content
Elevating a Fashion Brand Through Strategic Video Production and Planning
Services and Results
Video Strategy and Production
Elevating a Fashion Brand Through Content Production
Pain Points
Hilary MacMillan, a contemporary cruelty-free fashion brand, approached Bold x Collective to increase brand awareness and promote their sophisticated clothing styles. They wanted to use video production to enhance their e-commerce user experience and reach a larger audience through strategic ad campaigns. The challenge was creating a video marketing strategy to help Hilary MacMillan stand out in a highly competitive fashion industry, so they contacted Bold x Collective.
Goals and Objectives
Bold x Collective’s primary objective was to create a video marketing strategy to help Hilary MacMillan uniquely showcase their clothing styles while increasing brand awareness and driving traffic to their website. We wanted to create videos to enhance their e-commerce user experience, increasing engagement and conversions. Additionally, we aimed to create ad campaigns that would reach a highly targeted audience and promote the brand across multiple channels.
How Bold x Collective Helped
We created a comprehensive video marketing strategy aligning with Hilary MacMillan's goals and objectives. We worked closely with the brand to understand its unique value proposition, its target audience, and its brand voice. From there, we created a series of videos showcasing their clothing styles uniquely and visually compellingly. The Bold x Collective team focused on crafting an engaging story that would resonate with Hilary MacMillan's target audience and highlight the brand's unique selling points.
To ensure a seamless user experience on their website, we integrated the videos into their e-commerce platform, allowing customers to view the clothing styles in action. We also created a strategic ad campaign to reach a highly targeted audience across multiple channels. The Bold x Collective team focused on creating visuals aligning with Hilary MacMillan's brand voice and messaging, leading to increased engagement and conversions.
Outcome
Bold x Collective’s video marketing strategy for Hilary MacMillan has yielded impressive results. The videos have been used for multiple ad campaigns across social media channels, increasing brand awareness and traffic to their website. The integrated videos have also enhanced the e-commerce user experience, increasing engagement and conversions. The ad campaigns have reached a highly targeted audience, increasing conversions and sales for the brand. Overall, Bold x Collective’s partnership with Hilary MacMillan has succeeded, allowing the brand to stand out in a highly competitive industry and drive growth for its business.
Fall Campaign Video Shoot
Filmed by Bold x Collective in Toronto, Ontario
behind the scenes with hilary macmillan
Filmed by Bold x Collective in Toronto, Ontario
varsity jackets by hilary macmillan
Filmed by Bold x Collective in Toronto, Ontario
“Easy to work with, quick turn around time and great finished product.”
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info@boldxcollective.com
+1 (647) 492-6551
Combining Sustainability and Luxury to Create a Winning Brand Strategy
Producing a Winning Luxury Brand Strategy
Services and Results
Brand Strategy, Development & Activation, Website Development Copywriting and Product Photography
Producing a Winning Luxury Brand Strategy
Pain Points
Maison Rose is a brand that strives to craft self-care products that provide optimal relaxation, enhance your mood, and promote positive energy in your daily life, all while utilizing natural and sustainable methods. The self-care product brand approached Bold x Collective with a vision to create a visually stunning, luxury, sustainable brand that matched the exquisite quality of its products. Maison Rose needed help with brand strategy, brand development plus activation, on-brand copywriting, website development, and product photography to develop a stand-out brand that is memorable to its target audience.
Goals and Objectives
The goal was to develop a visually appealing brand that reflects Maison Rose's values and vision while creating a robust online presence that will help them expand their business to multiple boutiques and spas throughout Canada and the United States while focusing on e-commerce sales.
How Bold x Collective Helped
Bold x Collective started the brand development process by conducting a questionnaire to understand the vision better and create a strong strategy. The team began by creating a modern typography choice, logo designs, visual asset designs, and overall brand identity that reflected Maison Rose's values and vision. They also arranged for a campaign photoshoot that complimented the brand perfectly.
Bold x Collective focused on developing a website that was congruent with the new brand, optimized for conversions, and assisted with creating a pricing and shipping strategy for the website. The team also implemented an email marketing system using an e-commerce segment.
Outcome
Bold x Collective's strategy helped Maison Rose develop a visually stunning brand that customers love. With the help of Bold x Collective, Maison Rose is now focusing on expanding their business to multiple boutiques and spas throughout Canada, the United States, and soon be in Australia.
In conclusion, Bold x Collective was successful in helping Maison Rose achieve their goals and develop a visually stunning brand that reflects its values and vision. The brand development process successfully created a solid online presence for Maison Rose that will help them expand their business in the future.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Medspa Organic Website Traffic by 48%
48% Increase in Organic Website Traffic
Services and Results
Art & Creative Direction, Photography, Video Production, Website Development, Copywriting, Search Engine Optimization
Leveraging High-Quality Content to Market a Medspa
Pain Points
MD Skin Lab, a new medical clinic in downtown Toronto, approached Bold x Collective to assist with website development, keyword-optimized copywriting, and content creation. The previous website and copy did not meet their expectations. As doctors, trust was of the utmost importance, making it crucial for them to find a reliable agency to help elevate their brand experience.
Goals and Objectives
The goal was to create a sophisticated website that reflects the MD Skin Lab ethos and mission, enhances on-page SEO through keyword-rich copywriting, and produces visually stunning content for their website and social media channels to showcase their professionalism. Trust is crucial in the medical industry, so building it with their target audience was the utmost priority.
How Bold x Collective Helped
Bold x Collective's work resulted in a beautiful, modern, and innovative website showcasing MD Skin Lab's professionalism and mission. The keyword-rich copywriting has helped MD Skin Lab appear on some of the first pages for specific keywords on search engines like Google and Yahoo. The visually stunning content has also helped the clinic create a robust online presence, leading to ongoing success and growth.
MD Skin Lab’s team is busy and requires a quick and seamless approach. Being a full-service digital agency, Bold x Collective understands this and went on to create an entire website on Shopify with appointment booking integration plus an e-commerce shop. Additionally, the team wrote strategic copy for the website for every service, ensuring it was professional, researched, and keyword-rich. Next, the team also planned a photo plus video shoot, beginning to end. This included hiring models, makeup artists, and a hairstylist and storyboarding the entire photoshoot and video shoot, and of course, beautiful content to finish the shoot.
Outcome
Bold x Collective's work resulted in a beautiful, modern, and innovative website showcasing MD Skin Lab's professionalism and mission. The keyword-rich copywriting has helped MD Skin Lab appear on some of the first pages for specific keywords on search engines like Google. The visually stunning content has also helped the clinic create a robust online presence, leading to ongoing success and growth.
walkthrough
Filmed by Bold x Collective at MD Skin Lab.
MONTAGE
Filmed by Bold x Collective at MD Skin Lab.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Aerial Footage Takes a Home Developers Marketing to New Heights
Aerial Video Production to Sell Home Developments
Services and Results
Drone Filming, Post Production and Video Editing
Aerial Video Production to Sell Home Developments
Pain Points
Zancor Homes, a reputable home developer in the Greater Toronto Area, needed a way to stand out in the competitive real estate market and increase brand awareness of their upcoming communities in Wasaga Beach and Brampton. Traditional marketing methods weren't cutting it; they needed a fresh approach to showcasing their quality homes and communities.
Goals and Objectives
Zancor Homes partnered with Bold x Collective to capture stunning aerial footage of their developments and produce high-quality marketing collateral for their website, social media channels, and commercials. The objective was to elevate the brand awareness of their communities and attract potential buyers through engaging visual content.
How Bold x Collective Helped
Bold x Collective's experienced drone team and video producer worked closely with Zancor Homes to capture the perfect aerial footage of their communities. The team used cutting-edge 4K drone technology to produce high-quality footage and completed full project edits with a fast turnaround time. Bold x Collective also provided strategic guidance and creative input to ensure the content was visually stunning and aligned with Zancor Homes' brand messaging.
Outcome
The aerial footage produced by Bold x Collective allowed Zancor Homes to showcase their communities uniquely and captivatingly. The stunning visuals helped increase brand awareness and attract potential buyers, increasing engagement rates on their website and social media channels. Zancor Homes' investment in high-quality aerial footage paid off, as they could differentiate themselves in the market and stand out among their competitors.
The Reserve At Country Trails By Zancor Homes
Filmed by Bold x Collective in Brampton, Ontario
shoreline point By Zancor Homes
Filmed by Bold x Collective in Wasaga Beach, Ontario
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
One-Million Content Views Featuring Mike Holmes and HGTV Takeover
Producing Content for a Collaboration Between Mike Holmes, HGTV and Gregory Signs
Services and Results
Content Strategy, Video Production, Drone Filming
Over One-million Video Views
Pain Points
Gregory Signs, a leading signage company in Canada, was tasked with creating and installing signage for Improve Canada's largest home improvement center. To promote the event, Mike Holmes, a renowned TV personality in the home renovation industry, was brought in to unveil the signage. Gregory Signs wanted to document the entire process from start to finish for marketing purposes.
Goals and Objectives
The objective was to create a visually stunning video showcasing the design and production process of the signage and the complete installation process. The goal was to capture the attention of potential customers and showcase Gregory Signs' capabilities.
How Bold x Collective Helped
Bold x Collective collaborated with Gregory Signs and Improve Canada to capture the entire process of creating and installing the signage. They structured the entire video production from start to finish, creating a solid vision for the commercial. The team spent a week on-site capturing beautiful footage and time-lapses to showcase the signage.
Outcome
The resulting video showcased creating and installing the signage, with stunning visuals and impressive time-lapses. It captured the attention of potential customers and showcased Gregory Signs' capabilities. The video was shared online on multiple platforms and received over one million views, generating significant brand awareness for Gregory Signs. The project was a success, and Bold x Collective was proud to have been a part of it.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Driving Conversions With Video Strategy and Production
Using Video Production to Build Brand Affinity and Trust with Clientele
Services and Results
Storyboard Production, Video Production, Art & Creative Direction, Video Strategy
Showcasing Company Culture
Pain Points
Gregory Signs has been a prominent player in the sign industry in Ontario for over 40 years. However, to continue to grow and expand their reach, they recognized the need to elevate their digital presence and showcase their work and team to a broader audience.
Goals and Objectives
The collaboration with Bold x Collective aimed to create a corporate video that would effectively showcase Gregory Signs' work and team, driving brand awareness and expanding its digital reach. The ultimate goal was to increase conversions by showcasing the quality video and their immense experience by building trust with the target audience.
How Bold x Collective Helped
Bold x Collective was tasked with arranging and producing the entire shoot, from start to finish. This involved creating a storyboard to plan out the direction of the video, creating an interview questionnaire, conducting interviews with the team, and capturing footage on location to bring the video to life.
Outcome
The resulting corporate video was a huge success, reaching thousands of people digitally and effectively showcasing Gregory Signs' work and team. The collaboration with Bold x Collective helped to drive brand awareness and expand the company's digital reach, ultimately helping them to continue to grow and thrive in the sign industry in Ontario.
“Just Amazing! Great Company To Deal With!”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Marketing An Online Festival with 2.5 Million Impressions
Driving Traffic for a Digital Festival
Services and Results
Video Production, Art Direction, Digital and Social Media Marketing, Facebook Live Show Production and Email Marketing
2.5 Million Viewers
Pain Points
Vibrant Brampton is Brampton's largest multicultural festival, and in 2020 and 2021, the festival had to go digital due to COVID-19 restrictions. The organizers contacted Bold x Collective to produce the entire online show and provide digital marketing and social media management to ensure the show received the engagement it deserved.
Goals and Objectives
The goal was to produce an engaging online festival that could attract as many viewers as possible and to ensure that the festival received the exposure it deserved through digital marketing and social media management.
How Bold x Collective Helped
Bold x Collective took on the challenge of producing the online festival, scheduling a mix of local and international artists to perform alongside the already sourced artists worldwide. The team booked a studio and rigged it with four camera angles, lighting, and all the audio equipment needed to capture a live performance in its finest form. The recording process spanned over a month, and the content editing process had several crucial steps. Bold x Collective also developed a highly efficient digital marketing and social media strategy built upon analytics, re-targeting, re-marketing, and digital ads to drive traffic to the show and keep the audience engaged.
Outcome
The 2021 online festival was the best-performing show in the last six years, with 2.5 million viewers over three days. Bold x Collective's strategy successfully drove traffic to the show and kept the audience engaged. The digital festival was a huge hit and will be back next summer with Bold x Collective back in the production seat.
“Raven, Amni and rest of their team were great to work with. We run a summer festival. But due to covid-19 it was cancelled and was substituted with 100% digitally streamed content over social media. The team at Bold X Collective helped us with social media marketing along with SEO and SEM. The digital festival which ended recently garnered lot of social media views and engagement mainly through organic marketing strategy and helped it become one of the largest viewed festivals in Canada.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,000+ Engagements in One Week For a Toronto Pop-Up Event
Using Strategic Content to Drive Traffic
Services and Results
Video Production, Content Production, Influencer Marketing
3,000+ engagements in one week
Pain Points
HideSeek Toronto is a pop-up event that provides an immersive experience that allows visitors to escape reality and enter a world of childlike wonder. HideSeek aims to enable visitors to be free-spirited and enjoy Instagram-worthy moments. The challenge for HideSeek was to attract many visitors to the event and create buzz around it.
Goals and Objectives
The primary goal of HideSeek was to attract many visitors to the event and create buzz around it. The secondary objective was to create an Instagrammable moment and provide beautiful visuals of the guests. The tertiary goal was to have an influencer on the team post an image to generate more engagement on social media platforms.
How Bold x Collective Helped
Bold x Collective collaborated with HideSeek Toronto to create a fun video experience featuring some team members. The video aimed to tease the audience and show them what HideSeek Toronto is about. The video was only a minute long, but it captured the colourful, exciting environment at HideSeek. The video featured everything from bouncing balls to retro rooms, neon signs, and cotton candy.
In addition to the video, Bold x Collective provided HideSeek Toronto with an assortment of photos from the fun day. Finally, Bold x Collective provided HideSeek with an influencer campaign featuring their very own influencer, @cestamni, who is also the Co-Founder and Director of Strategy at the agency.
Outcome
The influencer campaign generated 3000+ engagements within one week. The video and photos created by Bold x Collective showcased the colourful and exciting environment of HideSeek, which resulted in increased interest and buzz around the event. HideSeek Toronto successfully attracted many visitors to the event and created a memorable experience for them. As a result, HideSeek Toronto could leave Toronto and take over another city in North America.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Capturing the Vision of a Toronto Brand with Highly-Effective Video Production
Driving Brand Awareness
Services and Results
Commercial Video Production
Driving brand awareness
Pain Points
Yonge + St. Clair is a vibrant neighbourhood with a vision for the future. However, the area has slowed down, and the local business community formed the Yonge + St. Clair BIA to drive community initiatives and execute local programs and events. The BIA organized the Rooftop Wellness Series to bring more awareness to wellness-based businesses in the BIA and get the community more involved.
Goals and Objectives
The challenge was to capture the essence of the series and the neighbourhood's vision through a medium that is both engaging and effective. The Rooftop Wellness Series needed a visual representation that would resonate with the audience and showcase the opportunity for businesses to host a class for the series.
How Bold x Collective Helped
Bold x Collective's team attended the first-ever Rooftop Wellness Series event and shot the event from beginning to end, capturing fantastic footage. They created a 30-second commercial highlighting what the series is all about, using their expertise in video production to create a colourful, fun video showcasing the Rooftop Series.
Outcome
The 30-second video Bold x Collective produced effectively promoted the Rooftop Wellness Series. The video showcased the opportunity for businesses to host a class for the series, and the response was fantastic. The footage helped drive engagement and attract more audience to the series. Additionally, the video highlighted Yonge + St. Clair as a business opportunity destination. Bold x Collective's video production successfully captured the vision of Yonge + St. Clair and promoted the Rooftop Wellness Series.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Restaurant Revenue with a Customer Experience Strategy
Revenue +28.7% in 3 months
Services and Results
Digital Marketing, Customer Experience (CX), Social Media Strategy, Photography, Videography
Revenue +28.7% in 3 months
Pain Points
The restaurant industry faces stiff competition from food delivery apps, and restaurants need help to attract customers back to their physical locations with higher profit margins. One of our clients, a longstanding restaurant in Toronto, faced this same issue. With 40+ years of tradition and history, they wanted to market their restaurant as an experience that couldn't be replicated through an app and get people back into it.
Goals and Objectives
Our client's main objective was to increase foot traffic and revenue from their restaurant by appealing to a younger demographic. They also wanted to improve their digital presence, showcase their brand's personality and create a unique customer experience that would differentiate them from the competition.
How Bold x Collective Helped
After conducting a thorough digital audit, we created a content strategy for our client that revolved around food photography, behind-the-scenes glimpses, and videos showcasing the restaurant's atmosphere. This content was pushed out on various digital touchpoints such as social media, the website, review pages, local business listing pages, and local publications. We also created a content calendar to ensure the content was consistent and aligned with the client's narrative.
Outcome
Bold x Collective's strategy yielded a 17.2% increase in the 20-35-year-old age group market, who were the target audience. We then implemented a "social paying" tactic, where customers who shared a post and tagged the restaurant location on their social media received a 10% discount on their bill. This encouraged the creation of user-generated content and improved the customer experience. Customers were happy to receive a discount for creating content and sharing their expertise. The restaurant was able to upsell customers while they were in the restaurant, making up for the 10% discount. This led to an increase in revenue of 28.7% over 3.5 months.
By combining great food, excellent service, and a unique customer experience, Bold x Collective helped position our client's restaurant as an experience that can't be replicated through an app. It increased its revenue by differentiating itself from the competition.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.