Driving a 100% Increase in E-commerce Revenue
Using SEO, SEM and CRO to Increase E-Commerce Revenue.
Services and Results
Strategy, Search Engine Optimization, Conversion Rate Optimization and Digital Marketing
100% increase in revenue With A bespoke Digital Plan
Pain Points
Love My Mat, an Ontario-based e-commerce brand is dedicated to crafting aesthetically pleasing yoga and meditation products using exclusively reclaimed materials, with a profound emphasis on environmental sustainability and imbuing every product with positive energy. Despite the company's eco-conscious ethos and high-quality offerings, Love My Mat faced persistent pain points due to insufficient conversions and lacklustre sales performance. To overcome these challenges and revitalize its online presence, the company sought out the expertise of Bold x Collective.
Goals and Objectives
Love My Mat's long-standing presence in the market prompted Bold x Collective to commence the project with a comprehensive audit that focused on digital and SEO-based analysis. Through this audit, the company sought to identify the efficacy of previous marketing efforts and to identify areas for improvement that would facilitate the achievement of Love My Mat's objectives. The project's primary goal was to enhance the company's online sales performance and amplify its digital presence. Bold x Collective aimed to achieve these objectives by crafting and implementing a customized SEO and CRO (conversion rate optimization) based campaign, capturing vital analytics in time for December to make required adjustments to the website for the digital marketing campaign.
How Bold x Collective Helped
To achieve Love My Mat's goals and objectives, Bold x Collective developed a targeted strategy incorporating SEO and CRO principles. After analyzing the data gathered from the initial audit, Bold x Collective made specific CRO adjustments to the website to improve the website's user experience, resulting in higher conversion rates.
With the website optimized, Bold x Collective then developed a comprehensive digital strategy focused on December. The strategy consisted of CPC-based ads, retargeting, and remarketing via an email campaign. By leveraging these tactics, Bold x Collective was able to reach a broader audience and capture the attention of both existing and potential customers. The campaign was designed to maximize Love My Mat's online sales performance, drive customer engagement, and enhance the company's digital presence.
Outcome
As a result of Bold x Collective's efforts, Love My Mat witnessed a remarkable surge in revenue, with a 100% increase in revenue generated within 30 days. This growth was driven by a significant increase in website traffic through SEO tactics and a highly-targeted digital marketing campaign that delivered over 900 clicks. Moreover, the conversion rate witnessed an improvement, rising to 5.73%. This achievement is a testament to Bold x Collective's expertise and ability to craft innovative strategies that deliver tangible outcomes. Through the concerted efforts of both companies, Love My Mat's online sales performance was significantly enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Boosting Leads by 49% In One Month
49% Increase in Website Leads with a Tailored Digital Solution
Services and Results
Website Development, Chatbot + Email Marketing Integration, Search Engine Optimization, Digital Strategy and Digital Marketing
49% increase in website leads
Pain Points
KARE, a renowned brand with a global presence, has been creating stunning and distinct furnishing ideas since 1981. With 100 shops spanning over 50 countries, KARE has made a name for itself by crafting unique interiors that exude creativity and inspiration. Their Toronto location on Queen Street boasts a beautiful showroom and a team of experts who offer professional furnishing advice.
Despite their success in traditional brick-and-mortar retail, KARE recognized the need to expand its sales channels and establish a more substantial online presence. They reached out to Bold x Collective with a clear goal: to sell their furniture online, enhance their digital footprint and increase sales. However, KARE faced several pain points, including the challenge of standing out in a crowded online market and streamlining its online shopping experience to ensure customers received the same level of personalized service as in-store.
Goals and Objectives
KARE's main goal was to improve its digital presence, increase sales, and expand its customer base by creating an artistic and user-friendly e-commerce website that could showcase its unique furnishing ideas and style. They also wanted to streamline the online shopping experience, provide professional advice to their customers, and promote their AR tool.
How Bold x Collective Helped
Bold x Collective started the project by researching KARE's brand and target audience to develop a clear website vision. The team then created an innovative, visually stunning e-commerce platform, which included various components like "shop the look," an online catalogue, an interior design blog, and promotion of their AR tool.
After developing the website, the team implemented a CRO campaign, which used heat, click, and scroll maps to enhance the UX of the website. They also added a newsletter form and chatbot to streamline the customer experience. Finally, Bold x Collective implemented a digital ad campaign to drive traffic to the new website, which ultimately led to an increase in sales and expansion of KARE's customer base.
Outcome
After completing the project, the KARE team expressed their satisfaction with the final product, which was also met with positive customer feedback. Our SEO efforts have proven fruitful, with KARE's ranking for strategically selected keywords significantly improving. The digital campaign was also successful, resulting in an impressive 115,000 impressions and over 1,250 clicks within one month. Implementing CRO tactics, such as heat, click, and scroll maps has enhanced the website's overall UX, and including a chatbot and newsletter form has streamlined customer experience and service. The combined efforts of our team have led to increased online sales and brand recognition for KARE.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Marketing a Viral Celebrity and Influencer Campaign
16,785 Actions in a Celebrity and Influencer Campaign
Services and Results
Strategy, Digital Marketing, Creation of Marketing Assets
16,785 actions in a celebrity and influencer campaign
Pain Points
Launching a successful social media contest with industry gurus and A-list influencers can be daunting. Orbiiit, a celebrity and influencer-focused brand, launched BeautyX2, a competition featuring top influencers with millions of followers, including Amra Reyes, Ariel, and Patrick Ta. With such high stakes and big names involved, Orbiiit turned to Bold x Collective to help with digital strategy and ad campaign development. The challenge was going to be promoting a contest in the highly competitive world of social media using innovative marketing efforts is of importance.
Goals and Objectives
The goals and objectives of the BeautyX2 contest were clear from the start. Orbiiit wanted to showcase the talents of individuals to millions of people while also benefiting a charitable foundation. Bold x Collective was tasked with creating a digital strategy to promote the contest and attract a large, strategic audience. The primary objectives were to increase the number of contest entries and raise awareness about the Room to Read Foundation. Additionally, we aimed to create a buzz around the contest and generate excitement among the target audience. The ultimate goal was to make BeautyX2 a massive success and increase brand recognition for Orbiiit.
How Bold x Collective Helped
To achieve the objectives, Bold x Collective developed a comprehensive digital marketing strategy that included editing content from influencers, implementing A/B tests on various marketing platforms, and closely examining analytics daily. Our team ensured that all marketing efforts were tailored to the target audience and aligned with the contest's objectives. We carefully analyzed the data gathered from the A/B tests to make real-time decisions on marketing spend, messaging, and tactics. We also worked with influencers to create engaging content that would appeal to their audiences and generate buzz around the contest.
Outcome
Bold x Collective's marketing efforts resulted in 16,785 actions from digital marketing campaigns and 300,000+ impressions. Our team increased awareness about the Room to Read Foundation and effectively promoted the contest. The competition received an impressive number of 12,000 votes, exceeding the client's expectations. Through our innovative marketing efforts, we created a buzz around the contest, increased brand recognition for Orbiiit, and made BeautyX2 a massive success.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,000%+ Engagement for an Arts & Music Festival
3000%+ Social Media Engagements and a Record-Breaking Festival Audience
Services and Results
Digital Strategy, Digital Marketing, Ad Campaign Management
3000% increase in social media and a record-breaking festival audience
Pain Points
Vibrant Brampton is a diverse music festival that occurs once a year, with thousands to millions of viewers. Due to the pandemic, the festival was forced to go virtual, resulting in a digital festival different from the usual. However, in 2022, Vibrant Brampton hosted its first outdoor festival in two years and needed to get everyone back in person. They faced the challenge of attracting a larger audience and making up for the previous year's losses.
Goals and Objectives
Vibrant Brampton wanted to attract a larger audience to their outdoor festival than in previous years and compensate for the losses incurred during the pandemic. They needed to create a buzz around the event, generate more online traffic, and ensure people came to the festival.
How Bold x Collective Helped
Bold x Collective developed a sophisticated marketing plan and campaign that targeted Vibrant Brampton's desired audience. The team created and ran ads that attracted thousands of people to the festival using social media platforms like YouTube, Facebook, and Instagram. They also collaborated with influencers and bloggers to spread the word and create a buzz around the event. Bold x Collective's marketing strategy included stages: pre-festival, during, and post-festival.
Outcome
Bold x Collective's efforts led to a highly successful outdoor festival for Vibrant Brampton. The festival grounds were packed, and the team saw a 3000% increase in online traffic compared to their digital efforts for the 2019 outdoor festival. The festival's attendance surpassed the previous year's numbers, and Vibrant Brampton has since re-hired Bold x Collective's marketing team for future events.
In conclusion, Bold x Collective's digital marketing strategy successfully achieved Vibrant Brampton's goals and objectives by delivering a highly sophisticated marketing plan and campaign that increased the festival's attendance and online traffic. Their creative content and targeted ad placement ensured Vibrant Brampton's message reached the right audience and successfully captured their attention.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Website Traffic by 2,655% With enHANCING AN Entire Strategy
Increasing Website Traffic With a Brand Strategy, Activation, Development and Planning
Services and Results
Brand Strategy and Visual Design, Brand Activation, Website Development, Copywriting. Email Marketing Strategy
Increasing website traffic by 2,655%
Pain Points
Vinovation O2 Wine is a wine aeration company that invented a revolutionary device to enhance wine appreciation. However, despite their innovative product, their brand struggled to stand out in a crowded market. They realized they needed a rebrand and website development to elevate their brand and reach their target audience.
Goals and Objectives
Vinovation O2 Wine approached Bold x Collective, intending to create a brand strategy representing its ethos, values, and mission. They wanted a brand identity to differentiate them from competitors and appeal to their target audience. They also needed a website to showcase their product and make it easy for customers to purchase. Finally, they needed a comprehensive email marketing strategy that would increase sign-ups and help them retarget potential customers.
How Bold x Collective Helped
Bold x Collective started rebranding by conducting a brand discovery call with Vinovation O2 Wine. This helped them understand the brand's ethos, values, and mission, which they used to craft a mission statement, value proposition, and persona creation. They also evaluated the brand's style guide. They created a brand-new colour palette that represents different tones of wine – a dark luxurious red to represent red wine, a subtle mauve to represent rosé wine, and a light cream to represent white wine. This helped them create a sophisticated, premium website design.
Using their developed brand strategy, Bold x Collective designed a Shopify website for Vinovation O2 Wine with strategic, keyword-rich copywriting. They also assisted the brand in creating an attractive email incentive via Shopify, which was integrated to increase sign-ups for retargeting. Bold x Collective implemented several automations, including a welcome series, abandoned cart series, welcome-back series, and more, to create a comprehensive email marketing strategy.
Outcome
Thanks to the complete rebrand and website development by Bold x Collective, the Vinovation O2 Wine website traffic has increased by 2,655%. The new brand identity has also helped the brand differentiate itself from its competitors and appeal to its target audience. The comprehensive email marketing strategy has also increased sign-ups and helped retarget potential customers, increasing sales.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.info@boldxcollective.com
+1 (647) 492-6551
Improving Email Click-Through Rates by 40% and Conversions by 150%
100% Increase in Revenue with a Bespoke Digital Plan
Services and Results
Digital Marketing Strategy, Pay-Per-Click Advertising, Email Marketing
150% increase in Conversions With A bespoke Email Marketing Plan
Pain Points
A well-known North American-based B2B and B2C e-commerce brand dedicated to offering a range of high-quality wellness products, including natural supplements and holistic skincare items, reached out to Bold x Collective for assistance with its brand. The company faced significant challenges with insufficient conversions and stagnant sales performance for the B2C side of the business. To address these issues and build its online presence, the company pursued the expertise of Bold x Collective.
Goals and Objectives
Recognizing their established market presence, Bold x Collective began the project with a comprehensive audit focusing on digital and email marketing analysis. This audit aimed to assess the effectiveness of previous email marketing efforts and identify areas for improvement to help achieve their objectives. The project's primary goal was to enhance the company's online sales performance and boost its digital presence. Bold x Collective aimed to accomplish these objectives by crafting and implementing a customized email marketing campaign, capturing vital analytics to make necessary adjustments.
How Bold x Collective Helped
Bold x Collective developed a targeted email marketing strategy to achieve the brand goals and objectives. After analyzing the data gathered from the initial audit, Bold x Collective made specific adjustments to the email campaigns to enhance user engagement and drive conversions.
The strategy involved:
Segmenting the email list to tailor content to different customer groups.
Creating personalized and visually appealing email templates.
Crafting compelling subject lines to increase open rates.
Bold x Collective also implemented automated email sequences for cart abandonment, post-purchase follow-ups, and special promotions. These tactics ensured that customers received timely and relevant communications, encouraging repeat purchases and fostering brand loyalty.
Outcome
As a result of Bold x Collective's efforts, the wellness brand experienced a surge in revenue, with a 150% increase in revenue generated within 60 days. This growth was driven by a significant increase in email open rates, which rose by 35%, and click-through rates, which improved by 40%. The targeted email marketing campaign delivered over 1,200 clicks and resulted in a conversion rate improvement, rising to 6.25%. This achievement highlights Bold x Collective's expertise in crafting innovative email marketing strategies that deliver tangible outcomes. Through the concerted efforts of both companies, their online sales performance was significantly enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
324% Increase in Appointment Bookings in Four Months
Scaling a Business to New Heights in Four Months
Services and Results
Digital Strategy, Consulting, Website Design, Appointment Booking Integration
Scaling a Business to New Heights in Just 4 Months
Pain Points
Empathic Counselling Centre is a Toronto-based clinic specializing in anger management and intimate partner violence. Their focus is to help their clients with holistic treatment plans that apply to all anger styles. Despite being an established clinic, Empathic Counselling Centre faced several challenges that led to their search for a digital marketing agency. The clinic struggled with low online visibility, and its website did not attract enough traffic or conversions. They also lacked a streamlined digital experience, decreasing client engagement and retention. Finally, their SEO was not optimized to its full potential, resulting in poor search engine rankings and limited online reach.
Goals and Objectives
Empathic Counselling Centre approached Bold x Collective with a clear goal: to improve its digital presence and increase online traffic and conversions. To achieve this objective, Bold x Collective developed a tailored digital marketing strategy focused on streamlining the clinic's digital experience and optimizing its SEO for maximum impact. Our agency also aimed to increase the clinic's online visibility through targeted digital campaigns, ultimately increasing appointment bookings and client engagement.
Through collaboration and data-driven analysis, Bold x Collective achieved the clinic's objectives within a specified timeline. The improved digital experience and optimized SEO significantly increased website traffic, while the targeted digital campaigns boosted appointment bookings and client engagement. With Bold x Collective's help, Empathic Counselling Centre enhanced its digital presence and achieved its business goals.
How Bold x Collective Helped
Empathic Counselling Centre engaged Bold x Collective to enhance its digital presence and optimize its website. Our team began the project with extensive research to identify the most in-demand services offered by the clinic, which informed the creation of a targeted digital strategy to promote these services. In addition, we redefined the structure of service packages and digital workshops to better align with the clinic's target audience.
To elevate the clinic's website, we opted for a minimalist design approach that maintained the established brand aesthetic while improving the overall user experience. Our team carefully streamlined the website's structure and content to create a clean, organized look that facilitated easy navigation and quick access to crucial information.
To further drive website traffic, we leveraged the power of search engine optimization (SEO) to ensure that the clinic's website was easily discoverable by individuals seeking their services. By implementing a comprehensive SEO campaign, we captured more visitors seeking critical services offered by the clinic, leading to increased appointment bookings and overall business growth.
Outcome
After implementing the redesigned website and a comprehensive SEO strategy, the results of our efforts were truly remarkable. Within four months, the practice experienced a surge in client bookings, surpassing the previous maximum capacity. Integrating streamlined tools and optimized service selection further enhanced the user experience, increasing service demand. As a result, the practice is now expanding its team to meet the needs of its growing client base and opening a second location.
“Very professional, knowledgeable and friendly team. Willing to go the extra mile for you. I appreciate all the time that was put into my branding and helping me with thinking of next steps. Would recommend to anyone looking to improve their marketing.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Boosting Conversions by 300% In the Local Culinary Scene
Conversions +300%
Services and Results
Digital Marketing, Website Development, Business Strategy
Conversions +300%
Pain Points
The Pasta Corner, a trusted supplier of top-quality pasta to restaurants in Toronto since 1989, experienced a significant challenge when the COVID-19 pandemic hit. With the restaurant industry in decline, they had to pivot their focus to their takeout and delivery services. Still, they needed an established website or e-commerce option for online ordering. This is where Bold x Collective stepped in to help.
Goals and Objectives
The main objectives of The Pasta Corner were to establish an online presence, create an e-commerce platform for online ordering, and increase brand awareness to drive more online orders.
How Bold x Collective Helped
Bold x Collective worked fast to create a new website for The Pasta Corner, with an online menu, order form, and delivery options for their takeout and grocery items. The website also featured a curbside pickup option for customers who preferred that method. The Bold x Collective team also launched digital marketing campaigns to increase brand awareness and drive more online orders. The most successful campaign launched for the Pasta Corner was a Google Ads campaign which generated a lot of traffic. Additionally, Bold x Collective launched a brand awareness giveaway that generated 500+ new followers in one week.
Outcome
The Pasta Corner successfully launched a new, modern website that generated online orders and established a robust online presence. With 6,085 actions taken from the ad campaigns alone and a 300% increase in conversions, their brand awareness and online sales saw significant growth. Bold x Collective's efforts helped The Pasta Corner overcome a major challenge and adapt to the pandemic's changing market conditions.
“Amazing to work with! Very knowledgeable and quick to respond.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
2,497 Leads in One Month for a Dance Academy
Producing and Marketing a Dance Academy to Boost Conversions
Services and Results
Digital Marketing, Email Marketing, Social Media Marketing, Landing Page Development
2,497 Leads in One Month Launching and Marketing a Digital Academy
Pain Points
The Sultan’s Tent & Café Moroc, a Toronto-based restaurant, has served authentic Moroccan cuisine and entertainment for over 20 years. However, with the outbreak of COVID-19, they were forced to close down as per city guidelines. The restaurant had to pivot its business model to keep the brand alive while respecting restrictions.
Goals and Objectives
The goal was to keep the Moroccan culture alive while respecting the pandemic restrictions. To achieve this, Bold x Collective assisted the restaurant in launching a takeout & delivery menu, a gift basket program, and a unique dancing experience called Sultana Dance Academy. The objective was to create a strategy for the newly launched academy and promote it through various digital marketing channels.
How Bold x Collective Helped
Bold x Collective created a strategy for promoting the newly launched Sultana Dance Academy. The strategy involved:
Promoting in-person and online video classes.
Creating a strategic landing page with a sign-up option.
Designing all digital marketing collateral.
Implementing an email marketing strategy and social media management for lead generation.
Outcomes
The Sultan’s Tent team was amazed by the results. Within one week, the team received 36 sign-ups for the academy. Within one month, they achieved 2,497 actions and 170,683 impressions for Sultana Academy.
“Professional, creative and detail oriented. Love working with them.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Marketing An Online Festival with 2.5 Million Impressions
Driving Traffic for a Digital Festival
Services and Results
Video Production, Art Direction, Digital and Social Media Marketing, Facebook Live Show Production and Email Marketing
2.5 Million Viewers
Pain Points
Vibrant Brampton is Brampton's largest multicultural festival, and in 2020 and 2021, the festival had to go digital due to COVID-19 restrictions. The organizers contacted Bold x Collective to produce the entire online show and provide digital marketing and social media management to ensure the show received the engagement it deserved.
Goals and Objectives
The goal was to produce an engaging online festival that could attract as many viewers as possible and to ensure that the festival received the exposure it deserved through digital marketing and social media management.
How Bold x Collective Helped
Bold x Collective took on the challenge of producing the online festival, scheduling a mix of local and international artists to perform alongside the already sourced artists worldwide. The team booked a studio and rigged it with four camera angles, lighting, and all the audio equipment needed to capture a live performance in its finest form. The recording process spanned over a month, and the content editing process had several crucial steps. Bold x Collective also developed a highly efficient digital marketing and social media strategy built upon analytics, re-targeting, re-marketing, and digital ads to drive traffic to the show and keep the audience engaged.
Outcome
The 2021 online festival was the best-performing show in the last six years, with 2.5 million viewers over three days. Bold x Collective's strategy successfully drove traffic to the show and kept the audience engaged. The digital festival was a huge hit and will be back next summer with Bold x Collective back in the production seat.
“Raven, Amni and rest of their team were great to work with. We run a summer festival. But due to covid-19 it was cancelled and was substituted with 100% digitally streamed content over social media. The team at Bold X Collective helped us with social media marketing along with SEO and SEM. The digital festival which ended recently garnered lot of social media views and engagement mainly through organic marketing strategy and helped it become one of the largest viewed festivals in Canada.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Launching a Successful Restaurant Campaign Generating 2,254 Actions in Four Weeks
Using SEM, PPC and Content Creation to Increase Restaurant Traffic
Services and Results
Digital Marketing, Social Media Marketing, Ad Campaign Management
2,254 actions during a 4-week campaign
Pain Points
Café Diplomatico, a popular restaurant in Little Italy known for its 'Fight the Winter Blues' campaign, wanted to generate more foot traffic and increase overall social media engagement during the campaign. With over 50 years in business and a large customer base, Cafe Diplomatico had valuable information to leverage for a successful digital marketing campaign.
Goals and Objectives
The Bold x Collective team was tasked with developing a digital marketing strategy to drive local foot traffic for breakfast, widen the target audience for dinner, and increase social media engagement during sports events.
How Bold x Collective Helped
To meet Café Diplomatico's objectives, the Bold x Collective team created and implemented a digital strategy that consisted of social media marketing, strategic content production, and ad campaign development on Google and Facebook. The campaign was divided into three ad sets: breakfast, dinner, and sports events.
For breakfast, the team focused on driving local traffic by targeting customers within a specific radius of the restaurant. For dinner, they widened the target audience to reach more customers. The team created a content strategy for sports events that encouraged engagement and participation.
Outcome
The Bold x Collective's digital strategy succeeded, resulting in 2,254 actions (clicks, calls, and map actions) over four weeks. The campaign drove more foot traffic to the restaurant, and social media engagement during sports events increased. With the help of the Bold x Collective team, Cafe Diplomatico's 'Fight the Winter Blues' campaign was a success and was able to reach a wider audience.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Conversions by 4,650% for a Sports Festival
Top-Notch Marketing Resulting in a Sold Out Sports Festival
Services and Results
Digital Marketing, Lead Generation, Conversion Optimization,
A sold out sports festival in Australia
Pain Points
Western Sydney Sports Festival was established in 2013 to improve physical activity rates, enhance health outcomes, and promote intercultural collaboration through sports in the region. Despite attracting over 2,000 participants in sports and 15,000 spectators from 30 different nations and ethnicities over the last five years, the project needed help in reaching a broader audience and increasing engagement.
Goals and Objectives
To address the challenges faced by Western Sydney Sports Festival, the team at Bold x Collective devised a digital marketing strategy focused on Facebook geo-targeting, re-targeting, and re-marketing to increase conversions, reduce CPA and CPC, and improve overall engagement.
How Bold x Collective Helped
Using highly specified Facebook geo-targeting, we were able to drive a high volume of traffic to the website from individuals interested in sports, both team and individual, as well as those seeking networking opportunities in Western Sydney.
Furthermore, we created custom audiences based on past Facebook pixel data to re-target the 98% of past visitors who didn't convert with specific ad sets to encourage them to revisit the website. We also used AdRoll for retargeting off-site events to improve conversions. Additionally, we leveraged past email addresses and mailing lists to create a remarketing campaign to engage with past attendees and encourage them to attend again.
Outcome
The digital marketing strategy implemented by Bold x Collective was a resounding success, resulting in an impressive 95% of events selling out for the year. Through Facebook geo-targeting, re-targeting, and remarketing, we could drive a high traffic volume to the website and engage with both past and new attendees, resulting in increased conversions and reduced CPA and CPC. Overall, the Western Sydney Sports Festival achieved its goals of promoting physical activity rates, improving health outcomes, and strengthening intercultural collaboration through sports, all thanks to the effective digital marketing strategy implemented by Bold x Collective.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Helping a Clinic Boost Online Bookings by 300% in Just 6 Weeks
Conversions +300%, ROI 21.2%
Services and Results
Competitor Research, Digital Marketing, Conversion Optimization, Social Media Strategy, eCommerce Design
Conversions +300%, ROI 21.2%
Pain Points
Back Space Chiropractic is a health care clinic located in the northwest suburbs of Sydney. They specialize in providing the community with quality and affordable health care by treating various pain-related conditions, including headaches, lower back pain, and sports injuries. Back Space Chiropractic's primary focus is sports chiropractic services, which cater to athletes of all levels and help them maintain their health to perform at their peak. They also offer additional services such as corporate wellness programs and health talks for schools, workplaces, and community groups.
Goals and Objectives
The primary goal of Back Space Chiropractic was to increase its visibility and reach in the community, particularly in sports chiropractic services. They wanted to generate more traffic to their website and convert that traffic into leads and bookings. The clinic wanted to increase its client base by targeting individuals seeking sports chiropractic services in the area.
How Bold x Collective Helped
Bold x Collective researched and developed a digital marketing strategy focused on driving traffic and optimizing lead generation and conversions. They put together a campaign that utilized Google AdWords and Facebook Ads to reach a targeted audience, all while keeping the CPC and CPA as low as possible. Additionally, they implemented campaigns using AdRoll and Facebook for retargeting on-site and off-site events.
The team tracked certain events and actions through Facebook and Google Analytics and identified the primary bottleneck in the lead generation funnel when contacting Back Space Chiropractic for a booking. To optimize for this, Bold x Collective implemented a "Book Appointment" page to refine and optimize ads to target website visitors more likely to book through the web portal.
Outcome
Bold x Collective's digital marketing strategy increased online conversions through the booking portal by over +300%. Within the first six weeks of implementing the strategy, client inquiries via email and phone calls increased by 127%. Back Space Chiropractic generated more traffic to its website, reached a targeted audience, and converted that traffic into leads and bookings. The clinic expanded its client base, particularly in the area of sports chiropractic services, and increased its visibility and reach in the community.
“The Bold x Collective did a fantastic job with my brand. Everything from strategy to lead generation, I couldn’t be happier! Thanks team.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Restaurant Revenue with a Customer Experience Strategy
Revenue +28.7% in 3 months
Services and Results
Digital Marketing, Customer Experience (CX), Social Media Strategy, Photography, Videography
Revenue +28.7% in 3 months
Pain Points
The restaurant industry faces stiff competition from food delivery apps, and restaurants need help to attract customers back to their physical locations with higher profit margins. One of our clients, a longstanding restaurant in Toronto, faced this same issue. With 40+ years of tradition and history, they wanted to market their restaurant as an experience that couldn't be replicated through an app and get people back into it.
Goals and Objectives
Our client's main objective was to increase foot traffic and revenue from their restaurant by appealing to a younger demographic. They also wanted to improve their digital presence, showcase their brand's personality and create a unique customer experience that would differentiate them from the competition.
How Bold x Collective Helped
After conducting a thorough digital audit, we created a content strategy for our client that revolved around food photography, behind-the-scenes glimpses, and videos showcasing the restaurant's atmosphere. This content was pushed out on various digital touchpoints such as social media, the website, review pages, local business listing pages, and local publications. We also created a content calendar to ensure the content was consistent and aligned with the client's narrative.
Outcome
Bold x Collective's strategy yielded a 17.2% increase in the 20-35-year-old age group market, who were the target audience. We then implemented a "social paying" tactic, where customers who shared a post and tagged the restaurant location on their social media received a 10% discount on their bill. This encouraged the creation of user-generated content and improved the customer experience. Customers were happy to receive a discount for creating content and sharing their expertise. The restaurant was able to upsell customers while they were in the restaurant, making up for the 10% discount. This led to an increase in revenue of 28.7% over 3.5 months.
By combining great food, excellent service, and a unique customer experience, Bold x Collective helped position our client's restaurant as an experience that can't be replicated through an app. It increased its revenue by differentiating itself from the competition.
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Bookings +60% for a Cosmetic Dentist
76.4% Retention, Bookings +60%
Services and Results
Customer Experience (CX), Digital Marketing, Conversion Optimization, Website Design
76.4% Retention, Bookings +60%
Pain Points
A renowned cosmetic dentist from Europe wanted to expand his reach to Toronto, Canada. As his first office in the country, he was concerned about generating leads and retaining clients.
Goals and Objectives
We aimed to create a customized customer experience strategy to increase brand awareness, generate leads, and improve client retention.
How Bold x Collective Helped
We implemented a three-pronged approach to achieve our goal: website design, content marketing, and paid digital media. Our team designed a sleek, minimalistic, and user-friendly website that showcased our client's trust indicators, including testimonials. We also created a self-booking plugin, making it easy for clients to schedule appointments on their desktop or mobile devices.
We ran geo-targeted Google and social media ads to drive traffic and increase leads. Our focus was on high-priced cosmetic procedures such as dental implants and veneers.
Outcome
After six months of launching the new location in Toronto, the clinic's retention rate is 76.4%, surpassing the industry average of 65%. The percentage of bookings available each month averages 34.8%, meaning that 65.2% of time slots are booked. Our digital marketing efforts helped to create a positive brand image and expand our client's reach to new audiences.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.