Marketing a Viral Celebrity and Influencer Campaign
Services and Results
Strategy, Digital Marketing, Creation of Marketing Assets
16,785 actions in a celebrity and influencer campaign
Pain Points
Launching a successful social media contest with industry gurus and A-list influencers can be daunting. Orbiiit, a celebrity and influencer-focused brand, launched BeautyX2, a competition featuring top influencers with millions of followers, including Amra Reyes, Ariel, and Patrick Ta. With such high stakes and big names involved, Orbiiit turned to Bold x Collective to help with digital strategy and ad campaign development. The challenge was going to be promoting a contest in the highly competitive world of social media using innovative marketing efforts is of importance.
Goals and Objectives
The goals and objectives of the BeautyX2 contest were clear from the start. Orbiiit wanted to showcase the talents of individuals to millions of people while also benefiting a charitable foundation. Bold x Collective was tasked with creating a digital strategy to promote the contest and attract a large, strategic audience. The primary objectives were to increase the number of contest entries and raise awareness about the Room to Read Foundation. Additionally, we aimed to create a buzz around the contest and generate excitement among the target audience. The ultimate goal was to make BeautyX2 a massive success and increase brand recognition for Orbiiit.
How Bold x Collective Helped
To achieve the objectives, Bold x Collective developed a comprehensive digital marketing strategy that included editing content from influencers, implementing A/B tests on various marketing platforms, and closely examining analytics daily. Our team ensured that all marketing efforts were tailored to the target audience and aligned with the contest's objectives. We carefully analyzed the data gathered from the A/B tests to make real-time decisions on marketing spend, messaging, and tactics. We also worked with influencers to create engaging content that would appeal to their audiences and generate buzz around the contest.
Outcome
Bold x Collective's marketing efforts resulted in 16,785 actions from digital marketing campaigns and 300,000+ impressions. Our team increased awareness about the Room to Read Foundation and effectively promoted the contest. The competition received an impressive number of 12,000 votes, exceeding the client's expectations. Through our innovative marketing efforts, we created a buzz around the contest, increased brand recognition for Orbiiit, and made BeautyX2 a massive success.
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