Increasing Website Traffic by 2,655% With enHANCING AN Entire Strategy
Services and Results
Brand Strategy and Visual Design, Brand Activation, Website Development, Copywriting. Email Marketing Strategy
Increasing website traffic by 2,655%
Pain Points
Vinovation O2 Wine is a wine aeration company that invented a revolutionary device to enhance wine appreciation. However, despite their innovative product, their brand struggled to stand out in a crowded market. They realized they needed a rebrand and website development to elevate their brand and reach their target audience.
Goals and Objectives
Vinovation O2 Wine approached Bold x Collective, intending to create a brand strategy representing its ethos, values, and mission. They wanted a brand identity to differentiate them from competitors and appeal to their target audience. They also needed a website to showcase their product and make it easy for customers to purchase. Finally, they needed a comprehensive email marketing strategy that would increase sign-ups and help them retarget potential customers.
How Bold x Collective Helped
Bold x Collective started rebranding by conducting a brand discovery call with Vinovation O2 Wine. This helped them understand the brand's ethos, values, and mission, which they used to craft a mission statement, value proposition, and persona creation. They also evaluated the brand's style guide. They created a brand-new colour palette that represents different tones of wine – a dark luxurious red to represent red wine, a subtle mauve to represent rosé wine, and a light cream to represent white wine. This helped them create a sophisticated, premium website design.
Using their developed brand strategy, Bold x Collective designed a Shopify website for Vinovation O2 Wine with strategic, keyword-rich copywriting. They also assisted the brand in creating an attractive email incentive via Shopify, which was integrated to increase sign-ups for retargeting. Bold x Collective implemented several automations, including a welcome series, abandoned cart series, welcome-back series, and more, to create a comprehensive email marketing strategy.
Outcome
Thanks to the complete rebrand and website development by Bold x Collective, the Vinovation O2 Wine website traffic has increased by 2,655%. The new brand identity has also helped the brand differentiate itself from its competitors and appeal to its target audience. The comprehensive email marketing strategy has also increased sign-ups and helped retarget potential customers, increasing sales.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.info@boldxcollective.com