One Million Views on Content Produced for Ferrari
Services and Results
Video Strategy, Video Production
Over a million content views
Pain Points
Ferrari of Ontario's Rally was organized to raise money for Sick Kids, a renowned children's hospital. The event aimed to generate awareness about the cause and raise funds for the hospital. Ferrari of Ontario was looking for a way to capture the essence of the event in a way that could engage and inspire the audience. The key challenge was to produce high-quality content that could do justice to the event and Ferrari's brand.
Goals and Objectives
The project aimed to create a comprehensive media package that could help Ferrari of Ontario raises awareness about the Rally and the cause it supported. The objectives were to produce an event highlight video, promotional posts, car and lifestyle photography, and several social media videos to promote the Rally. Bold x Collective was hired to cover the event from beginning to end and produce content that could showcase the essence of the event and the beauty of the red car.
How Bold x Collective Helped
Bold x Collective collaborated with Amendola Media Group to produce the media package for Ferrari of Ontario's Rally. The team was on-site one day, from morning to night, to capture the content. The team focused on storytelling, showcasing Ferrari's fantastic work to raise awareness about Sick Kids while capturing the beauty of the red car.
The Bold x Collective team produced a same-day edit of the event and a complete story video within a week of shooting. Additionally, the team edited several social media videos and images Ferrari used for extra promotion on their social media channels. The team worked closely with Ferrari of Ontario to ensure that the final product met their expectations and aligned with their brand messaging.
Outcome
The content produced by Bold x Collective in collaboration with Amendola Media Group was viewed by millions and generated a lot of engagement and traction on social media platforms. The highlight video captured the event's essence and showcased the red car's beauty. The social media videos and images were well received by the audience and helped promote the event and the cause it supported.
Overall, Bold x Collective helped Ferrari of Ontario to raise awareness about the Rally and the cause it supported. The team's media package was high quality, engaging, and aligned with Ferrari's brand messaging. The content produced by Bold x Collective in collaboration with Amendola Media Group was a great success and a win for the agency.
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