Producing a Luxury Fashion Brand
Services and Results
Brand Strategy and Visual Design, Creative Direction, Photography, Video Production
Elevating a conscious fashion brand
Pain Points
Hans and Greta is a luxury, sustainable pajamas brand that supports women. They are focused on slow fashion sets and are internationally recognized as a conscious brand. They reached out to Bold x Collective with a vision to launch a beautiful brand that women are attracted to. They needed a partner to help them create a modern, sophisticated, and visually stunning brand that would appeal to their target audience in the saturated fashion market.
Goals and Objectives
Hans & Greta's objective was to create a luxury, modern pajama brand that could compete with more prominent players in the market and appeal to women worldwide. The brand wanted to showcase its sustainable values and commitment to slow fashion through its branding and messaging. Bold x Collective's goal was to assist Hans & Greta in creating a visually stunning brand with a strong brand strategy that resonated with their target audience.
How Bold x Collective Helped
The Bold x Collective team began by researching the fashion and pajama markets and analyzing data and trends to curate a brand strategy aligned with Hans & Greta's vision. They worked closely with the brand's team to develop a logo, typography, and colour palette that would appeal to the target audience and convey its values. The team also collaborated with Hans & Greta to produce visually stunning content, including creative direction, photography, and video production. The result was a stunning representation of the brand and its sustainable values. Beautiful images showcased the pajama sets in various locations, including the Bold x Collective studio, a beautiful lakeshore view, and Toronto's Preto Loft.
Outcome
Bold x Collective's work resulted in a luxury, modern, visually stunning brand resonating with women. The brand strategy and visual identity conveyed the brand's sustainable values and commitment to slow fashion, attracting a wider audience and elevating Hans & Greta's status as a conscious brand. The collaboration between the two teams resulted in a successful transformation of Hans & Greta's pajama brand, elevating its status as a conscious brand and showcasing its commitment to sustainability and slow fashion.
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