Producing a Luxury Fashion Brand
Elevating a Conscious Fashion Brand
Services and Results
Brand Strategy and Visual Design, Creative Direction, Photography, Video Production
Elevating a conscious fashion brand
Pain Points
Hans and Greta is a luxury, sustainable pajamas brand that supports women. They are focused on slow fashion sets and are internationally recognized as a conscious brand. They reached out to Bold x Collective with a vision to launch a beautiful brand that women are attracted to. They needed a partner to help them create a modern, sophisticated, and visually stunning brand that would appeal to their target audience in the saturated fashion market.
Goals and Objectives
Hans & Greta's objective was to create a luxury, modern pajama brand that could compete with more prominent players in the market and appeal to women worldwide. The brand wanted to showcase its sustainable values and commitment to slow fashion through its branding and messaging. Bold x Collective's goal was to assist Hans & Greta in creating a visually stunning brand with a strong brand strategy that resonated with their target audience.
How Bold x Collective Helped
The Bold x Collective team began by researching the fashion and pajama markets and analyzing data and trends to curate a brand strategy aligned with Hans & Greta's vision. They worked closely with the brand's team to develop a logo, typography, and colour palette that would appeal to the target audience and convey its values. The team also collaborated with Hans & Greta to produce visually stunning content, including creative direction, photography, and video production. The result was a stunning representation of the brand and its sustainable values. Beautiful images showcased the pajama sets in various locations, including the Bold x Collective studio, a beautiful lakeshore view, and Toronto's Preto Loft.
Outcome
Bold x Collective's work resulted in a luxury, modern, visually stunning brand resonating with women. The brand strategy and visual identity conveyed the brand's sustainable values and commitment to slow fashion, attracting a wider audience and elevating Hans & Greta's status as a conscious brand. The collaboration between the two teams resulted in a successful transformation of Hans & Greta's pajama brand, elevating its status as a conscious brand and showcasing its commitment to sustainability and slow fashion.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Building a Bold and Beautiful Vegan Skincare Brand
Developing a Skincare Brand with Precision and Strategy
Services and Results
Business Strategy, Pricing Strategy, Brand Strategy and Visual Design, Website Development, Copywriting
Developing a SKINCARE brand
Pain Points
Mamacita Vegan is a new brand in the skincare industry that the Caribbean inspired. Their mission was to create a clean, vegan skincare brand focused on high-quality, cruelty-free, and safe skincare. The Mamacita Vegan team had a clear vision for their brand, but they needed an agency to help them bring it to life. They reached out to Bold x Collective for help.
Goals and Objectives
Mamacita Vegan's main goal was to launch a successful skincare brand that is both unique and authentic. They wanted to create a strong brand identity that would resonate with their target audience and differentiate them from their competitors. The Mamacita Vegan team also wanted to ensure that their brand values were reflected in every aspect of their business, from their products to their website.
How Bold x Collective Helped
The Bold x Collective team started by helping Mamacita Vegan with its business strategy. The team guided the brand's direction, developed a pricing strategy, and identified the types of assets required for the brand launch. After thoroughly understanding Mamacita Vegan's vision and values, the Bold x Collective team crafted a highly strategic brand strategy. The team researched the Caribbean lifestyle, the skincare and beauty industry, and vegan skincare to create a unique and authentic brand identity that would resonate with Mamacita Vegan's target audience.
The Bold x Collective team created a stunning visual identity for Mamacita Vegan, including a logo, typeface, and colour palette. The palette was focused on bright yet feminine colours, such as shades of pink to embrace femininity, light green to represent veganism and a darker green tone to convey the palm trees in the Caribbean. Mamacita Vegan was thrilled with the final product and enthusiastically approved the visual identity.
After the visual identity was approved, the Bold x Collective team assisted with website development and copywriting. They optimized the website for every device and ensured the copy was keyword-rich. The final product was a stunning website that accurately reflected the Mamacita Vegan brand.
Outcome
Thanks to Bold x Collective's strategic brand identity and website development, Mamacita Vegan launched their skincare brand successfully. Their website accurately reflected their brand values and was optimized for search engines. The Mamacita Vegan team now has a strong brand identity that resonates with their target audience and differentiates them from their competitors. They are now ready to take the next step and start digital and social media marketing to continue growing their brand.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
3,450% Increase in Social Media Engagement On a Professional TikTok Brand
Accelerating Social Media Growth for a Doctor
Services and Results
Social Media Strategy, TikTok Management, Content Strategy, Influencer Marketing, Brand Partnerships
+3,450% social media eNGAGEMENT
Pain Points
Dr. Samir Gupta, the brains behind The Feed with Dr. G, faced a challenge that many scientists and researchers face. While the world is fascinated by science, there needs to be more scientific knowledge and the general public's understanding of it. Dr. G's vision was to bridge this gap by creating a platform to make science education accessible and understandable for everyone. However, he needed a marketing partner to help him take his idea to the masses.
Goals and Objectives
Dr. G had a clear objective when he approached Bold x Collective - to create a brand that would educate the public on health and science clearly and concisely. He wanted to grow his digital presence, increase his followers, and become an influencer in the science education space. Bold x Collective's task was to develop a brand strategy to help him achieve these goals.
How Bold x Collective Helped
Bold x Collective started by developing a brand strategy that would resonate with Dr. G's audience. The team chose a blue colour scheme that represented trust and was ideal for the medical industry. They then designed a website that was easy to navigate and highlighted Dr. G's mission. Next, the team assisted Dr. G with social media strategy and management. Bold x Collective focused on finding trending health, science, and wellness topics that would drive engagement on all his platforms. The team also used artificial intelligence to brainstorm some of the best topics to create high-quality content that resonated with his audience.
Outcome
Dr. G's digital presence has grown exponentially since partnering with Bold x Collective. He witnessed a 3,450% engagement in the last eight months since launching his brand on TikTok and YouTube Shorts. Dr. G has 30,000 followers on these platforms, and his following is growing rapidly. Dr. G has also had the opportunity to partner with some fantastic digital organizations as an influencer. Bold x Collective's strategy of finding trending topics and creating engaging content has helped Dr. G's digital presence thrive. The Feed with Dr. G is a prime example of how a collaboration between a visionary scientist and a marketing team can create a brand that educates and inspires.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Increasing Website Traffic by 2,655% With enHANCING AN Entire Strategy
Increasing Website Traffic With a Brand Strategy, Activation, Development and Planning
Services and Results
Brand Strategy and Visual Design, Brand Activation, Website Development, Copywriting. Email Marketing Strategy
Increasing website traffic by 2,655%
Pain Points
Vinovation O2 Wine is a wine aeration company that invented a revolutionary device to enhance wine appreciation. However, despite their innovative product, their brand struggled to stand out in a crowded market. They realized they needed a rebrand and website development to elevate their brand and reach their target audience.
Goals and Objectives
Vinovation O2 Wine approached Bold x Collective, intending to create a brand strategy representing its ethos, values, and mission. They wanted a brand identity to differentiate them from competitors and appeal to their target audience. They also needed a website to showcase their product and make it easy for customers to purchase. Finally, they needed a comprehensive email marketing strategy that would increase sign-ups and help them retarget potential customers.
How Bold x Collective Helped
Bold x Collective started rebranding by conducting a brand discovery call with Vinovation O2 Wine. This helped them understand the brand's ethos, values, and mission, which they used to craft a mission statement, value proposition, and persona creation. They also evaluated the brand's style guide. They created a brand-new colour palette that represents different tones of wine – a dark luxurious red to represent red wine, a subtle mauve to represent rosé wine, and a light cream to represent white wine. This helped them create a sophisticated, premium website design.
Using their developed brand strategy, Bold x Collective designed a Shopify website for Vinovation O2 Wine with strategic, keyword-rich copywriting. They also assisted the brand in creating an attractive email incentive via Shopify, which was integrated to increase sign-ups for retargeting. Bold x Collective implemented several automations, including a welcome series, abandoned cart series, welcome-back series, and more, to create a comprehensive email marketing strategy.
Outcome
Thanks to the complete rebrand and website development by Bold x Collective, the Vinovation O2 Wine website traffic has increased by 2,655%. The new brand identity has also helped the brand differentiate itself from its competitors and appeal to its target audience. The comprehensive email marketing strategy has also increased sign-ups and helped retarget potential customers, increasing sales.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.info@boldxcollective.com
+1 (647) 492-6551
Transforming a Brand Strategy and Website
A Modern, Elevated Digital Experience
Services and Results
Business and Brand Consulting, Website Development, Copywriting
A modern, elevated digital experience
Pain Points
Dott is a modern wellness company dedicated to making sexual wellness more normalized. However, when they approached Bold x Collective, they faced a significant challenge with their business strategy and website development. Dott needed to be elevated from a premium brand to a luxury experience, and they needed a partner to help them achieve that vision.
Goals and Objectives
The project's primary goal was to elevate Dott from a premium brand to a luxury experience. The objectives were to:
A better understanding of the industry, competitors, and target audience through brand consulting and customer persona development.
Develop a pricing strategy, highly strategic slogans, and copy to position Dott as a luxury brand.
Redesign the website to give a modern, high-end and luxurious feeling when browsing.
Write sophisticated copy throughout the website.
How Bold x Collective Helped
Bold x Collective began by breaking down Dott's needs from beginning to end. The team started with business and brand consulting, working to understand the industry better, breaking down competitors, and building customer personas. With a deep understanding of Dott's target audience and the luxury market, the team created a pricing strategy. It developed highly strategic slogans and copy to position Dott as a luxury brand.
From there, Bold x Collective redesigned the entire website to give it a modern, high-end, and luxurious feeling when browsing. The team researched and wrote sophisticated copy throughout the website, creating a tone of sophistication that spoke to Dott's target audience. The website's overall look was designed "for the divine," giving Dott the luxury experience they sought.
Outcome
Bold x Collective's careful and thoughtful design resulted in a pleased client. Dott was successfully elevated from a premium brand to a luxury experience. Dott's target audience well-received the new website and brand strategy and successfully positioned the brand as a leader in the luxury wellness market.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Producing a Personal Brand with an Optimized Digital Experience
An Elevated Brand and Digital Experience
Services and Results
Brand Development, Website Development, Branding Photoshoot
An Elevated Brand and Digital Experience
Pain Points
The Ida Vivacqua Real Estate Group is an esteemed and successful real estate team based in Toronto, Ontario, with Head Agent Ida Vivacqua boasting a decade of experience in the industry. However, despite their exceptional track record, Ida Vivacqua realized that her personal brand had become stagnant and outdated. Seeking to modernize her and her team's image and optimize their digital presence, Ida Vivacqua approached Bold x Collective for their expertise in elevating personal brands to the next level.
Goals and Objectives
After examining the Ida Vivacqua Real Estate Group's current brand and website, the Bold x Collective team determined that Ida needed a complete rebrand. With that said, the goal ultimately became to create a modern brand paired with an innovative digital experience, to gain more trust from her target audience.
How Bold x Collective Helped
Based on our research, we developed a comprehensive brand strategy for Ida Vivacqua Real Estate Group Inc. This included a fresh colour palette and typography to elevate the brand's look and feel. Our team also created a brand-new website experience for Ida's team, complete with strategic, on-brand copy, to enhance the sales experience. We also set up and optimized her IDX for a seamless real estate experience. To further personalize the experience, we conducted a professional photoshoot for Ida Vivacqua Real Estate, complete with studio booking and makeup and provided creative direction throughout. Our mission was to create a seamless process for Ida while understanding her busy schedule.
Outcome
Ida's new, modern brand and website experience significantly increased organic website traffic and conversions. The enhanced digital experience and stunning brand design helped build trust with her target audience, increasing captured leads. Overall, our agency's work with Ida Vivacqua Real Estate Group resulted in a more elevated and sophisticated brand experience, delivering real results for the business. An innovative, modern approach can do wonders for a brand!
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Combining Sustainability and Luxury to Create a Winning Brand Strategy
Producing a Winning Luxury Brand Strategy
Services and Results
Brand Strategy, Development & Activation, Website Development Copywriting and Product Photography
Producing a Winning Luxury Brand Strategy
Pain Points
Maison Rose is a brand that strives to craft self-care products that provide optimal relaxation, enhance your mood, and promote positive energy in your daily life, all while utilizing natural and sustainable methods. The self-care product brand approached Bold x Collective with a vision to create a visually stunning, luxury, sustainable brand that matched the exquisite quality of its products. Maison Rose needed help with brand strategy, brand development plus activation, on-brand copywriting, website development, and product photography to develop a stand-out brand that is memorable to its target audience.
Goals and Objectives
The goal was to develop a visually appealing brand that reflects Maison Rose's values and vision while creating a robust online presence that will help them expand their business to multiple boutiques and spas throughout Canada and the United States while focusing on e-commerce sales.
How Bold x Collective Helped
Bold x Collective started the brand development process by conducting a questionnaire to understand the vision better and create a strong strategy. The team began by creating a modern typography choice, logo designs, visual asset designs, and overall brand identity that reflected Maison Rose's values and vision. They also arranged for a campaign photoshoot that complimented the brand perfectly.
Bold x Collective focused on developing a website that was congruent with the new brand, optimized for conversions, and assisted with creating a pricing and shipping strategy for the website. The team also implemented an email marketing system using an e-commerce segment.
Outcome
Bold x Collective's strategy helped Maison Rose develop a visually stunning brand that customers love. With the help of Bold x Collective, Maison Rose is now focusing on expanding their business to multiple boutiques and spas throughout Canada, the United States, and soon be in Australia.
In conclusion, Bold x Collective was successful in helping Maison Rose achieve their goals and develop a visually stunning brand that reflects its values and vision. The brand development process successfully created a solid online presence for Maison Rose that will help them expand their business in the future.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
Marketing An Online Festival with 2.5 Million Impressions
Driving Traffic for a Digital Festival
Services and Results
Video Production, Art Direction, Digital and Social Media Marketing, Facebook Live Show Production and Email Marketing
2.5 Million Viewers
Pain Points
Vibrant Brampton is Brampton's largest multicultural festival, and in 2020 and 2021, the festival had to go digital due to COVID-19 restrictions. The organizers contacted Bold x Collective to produce the entire online show and provide digital marketing and social media management to ensure the show received the engagement it deserved.
Goals and Objectives
The goal was to produce an engaging online festival that could attract as many viewers as possible and to ensure that the festival received the exposure it deserved through digital marketing and social media management.
How Bold x Collective Helped
Bold x Collective took on the challenge of producing the online festival, scheduling a mix of local and international artists to perform alongside the already sourced artists worldwide. The team booked a studio and rigged it with four camera angles, lighting, and all the audio equipment needed to capture a live performance in its finest form. The recording process spanned over a month, and the content editing process had several crucial steps. Bold x Collective also developed a highly efficient digital marketing and social media strategy built upon analytics, re-targeting, re-marketing, and digital ads to drive traffic to the show and keep the audience engaged.
Outcome
The 2021 online festival was the best-performing show in the last six years, with 2.5 million viewers over three days. Bold x Collective's strategy successfully drove traffic to the show and kept the audience engaged. The digital festival was a huge hit and will be back next summer with Bold x Collective back in the production seat.
“Raven, Amni and rest of their team were great to work with. We run a summer festival. But due to covid-19 it was cancelled and was substituted with 100% digitally streamed content over social media. The team at Bold X Collective helped us with social media marketing along with SEO and SEM. The digital festival which ended recently garnered lot of social media views and engagement mainly through organic marketing strategy and helped it become one of the largest viewed festivals in Canada.”
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.
info@boldxcollective.com
+1 (647) 492-6551
21.2% ROI for a Top Online Retailer in North America
CSAT +22%, ROI 21.2%, NPS +100%
Services and Results
Customer Experience (CX), Customer Journey Mapping, Customer Persona Development
CSAT +22%, ROI 21.2%, NPS +100%
Pain Points
Our client, a top online retailer in North America, approached us with the challenge of improving customer satisfaction and loyalty while also reducing marketing costs. They recognized the importance of putting customers at the center of their operations, strategy, and marketing to achieve this goal. With a large and diverse customer base, our client needed a comprehensive understanding of their customer's needs and wanted to deliver an exceptional customer experience.
Goals and Objectives
Our goal was to help our client become more customer-centric by leveraging customer insights and implementing a customer-driven strategy. Our objectives included:
Creating buyer personas.
Establishing key customer experience metrics.
Optimizing critical touch points throughout the customer journey.
How Bold x Collective Helped
We started by creating surveys and sending them to a mixed group of customers, including one-time, moderate, and regular shoppers. Incentives such as gift cards were offered to encourage participation. Using the survey results, we were able to establish buyer personas and key customer experience metrics, including the customer effort score (CES), net promoter score (NPS), and customer satisfaction (CSAT).
We implemented initiatives to regularly collect customer feedback and measure these key metrics across critical touch points throughout the customer journey, such as the completion of checkout, order receipt, and order returns. This helped us continuously improve the customer experience and put the customer first.
Outcome
Over seven months, our client saw a significant improvement in key customer experience metrics. The customer effort score (CES) improved from 2 to 4.5, the net promoter score (NPS) improved from -10 to 20, and the customer satisfaction (CSAT) score improved from 43% to 65%. This resulted in an increase of 21.2% in sales over the same 7-month period. By leveraging customer insights and implementing a customer-driven strategy, our client was able to improve customer satisfaction and loyalty while also reducing marketing costs.
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If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call us. We look forward to hearing from you.