Get answers to tomorrow's problems today. We share insights on the ever-changing world of digital marketing, business, culture, content and much more from the expertise of our award-winning Digital Marketing Agency. Not sure what to read? Hover over a post for a taste.
When it comes to beauty brands that get today’s modern woman, Rhode stands at the top of the list. But what is the backbone behind the brand? Hailey Bieber and personal branding.
Celebrating a new award with our team of creative specialists, data-driven strategists, and experts in digital marketing, with offices in Toronto, Canada, and New York, USA.
Social media platforms are now considered "second websites," serving as crucial extensions, and sometimes even the primary representation, of a digital identity. We like to distinguish them as your first impression, so it's essential to make it count!
Have you heard about the TikTok ban? At our digital marketing agency, our clients have been asking about the TikTok ban. Here’s everything you need to know, plus how you can work around this hurdle.
In the rapidly evolving world of digital marketing, 2024 brings a crucial focus on authenticity, and we’re seeing it everyday! This isn't just a trendy buzzword; it's a fundamental aspect of successful marketing strategies for brands, especially in the B2C sector.
Nostalgia marketing has emerged as a powerful tool for brands looking to create lasting connections with their audiences. It's not just about selling products; it's about crafting experiences that resonate deeply with consumers' personal histories and emotions.
Are you still using email marketing? We hope the answer is yes! Email marketing is still as relevant as it once was, as it is a key digital marketing platform. We break down the importance here.
Content marketing is in this year. Users are getting sick of seeing constant ads and “salesy” content. They’re looking for more… entertainment, education, storytelling and authenticity. That is where a stellar content marketing strategy comes in.
Branding in 2024 demands innovation! At our award-winning Digital Marketing and Creative Agency, we are experienced in navigating the rapidly developing business environment shaped by digital advancements and changing consumer preferences.
Social media is critical for brand growth in 2024, as many platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, and many more are available. As a brand, investing in the correct platforms that resonate with your target audience is essential to drive brand awareness and a return on investment (ROI).
As a brand, the ability to personalize is a key survival tool in digital marketing in 2024. Without cookies, brands must pivot to alternative methods of engaging with their audiences. We’re here to help with that.
Digital marketing is evolving faster than ever before. There are new trends introduced frequently in this industry, and as your trusted digital marketing agency, we are always on top of them. With new digital marketing trends comes changes in SEO — let us break it down!
Influencer marketing is evolving. As digital marketers, we can clearly see that this industry is not what it was 5-10 years ago. Previously dominated by celebrities, the focus is now shifting towards micro-influencers, who are proving to be highly effective for campaigns.
Podcasts are a modern, on-demand audio platform that offers information, entertainment, opinions, and inspiration that align perfectly with today's fast-paced lifestyle. Our clients are loving our podcast production services!
At our award-winning Digital Marketing and Creative Agency, Bold x Collective, we see that the digital marketing industry is ready for innovation, with trends like AI-driven customization and immersive experiences gaining traction.
Influencer marketing has always been a significant trend; in 2024, that trend will continue. In 2024, the influencer marketing world is developing with exciting new trends, reflecting a combination of technology, social media, and consumer behaviour.
Are you spending thousands of dollars on advertising and seeing no real results? Chances are that your ads may be underperforming, which is common in the digital marketing world. Let’s talk about how you can make a change.
When it comes to shopping online, it is obvious that there are tons of options available, but with Amazon’s approach and strategy, they are number one in the industry, and there are many reasons why. One of them is their customer-centric approach.
2024 is just around the corner. It is time to prepare your business for new digital marketing trends and tactics so you don't get left behind in this rapidly-evolving industry. Keep reading for our top 5 marketing trends in 2024.
LinkedIn provides a fantastic opportunity to connect with industry experts, highlight your skills, and establish yourself as a leading authority in your field. To make the most of your LinkedIn profile, follow these six effective strategies from our marketing experts
What is emotional marketing? It is the art of real connection; it goes beyond a product or service. It is a tactic that leaves a long-lasting impact.
As a marketing agency specializing in campaign production, from creative assets to concepts and direction, we love to explore some of the best campaigns out there!
In this blog, the marketing experts at Bold x Collective will explore Tesla's marketing strategy, including its target audience, digital approach, customer experience, brand partnerships and global expansion.
In this blog, the digital experts at Bold x Collective will dive into the most captivating brand endorsements of the year, highlighting the influential figures who have contributed to their success!
In this blog, we'll delve into Apple's marketing playbook and uncover the psychology behind the strategies that have turned this brand into a global icon. Let's explore the specifics behind Apple's marketing approach!
Have you heard the name Bobbi Althoff? She is the YouTuber and podcaster who found fame on TikTok in 2023 – and it was so sudden. The 26-year-old podcast host started her journey to fame during her famous interview with the legendary Drake, when she showcased her dry, casual, sarcastic brand during their interview.
In this blog, we will break down the essential steps for a fantastic holiday marketing campaign. From setting clear goals to creating engaging content and analyzing results, we've got you covered. So, let's get started together to make your holiday campaign shine in 2023!
As the leaves turn brilliant shades of red, orange, and gold, and a crisp chill fills the air, there's no denying that fall is here. It's a season of change and renewal and an incredible opportunity for businesses to refresh their marketing strategies.
Starbucks’ success stems from a marketing strategy that cleverly combines product, location, price, and promotion. Let's break down the brilliance of their marketing strategy; Bold x Collective edition.
This dramatic, failed venture was billed as the epitome of a "luxury music festival" held on a private island, endorsed by A-list celebrities and supermodels, and attracting attendees willing to part with over $10,000 for the privilege. While the festival descended into chaos and became synonymous with disaster, its marketing efforts raised substantial money.
