Improving a Personal Brand Experience on Social Media
Services and Results
Social Media Strategy, Creative Direction, Photography
Crafting a Vibrant Online Presence for Holistic Fitness Coach Carlie Dusome
Pain Points
Carlie Dusome is a holistic fitness coach who helps women achieve natural healing. However, she faced a challenge with increasing her brand's visibility and attracting new clients through her social media accounts. As a result, she began to search for media agencies that could assist her with her marketing and social media struggles. That's when she stumbled upon Bold x Collective, the team she turned to for her brand visibility and social media marketing.
Goals and Objectives
Carlie Dusome's mission is to increase brand visibility, boost engagement, and attract more clients within the female-mom-fitness realm. She strives to establish a strong online presence by educating, promoting a holistic lifestyle, and creating a supportive community that celebrates body positivity and self-love.
How Bold x Collective Helped
Carlie Dusome sought the assistance of the Bold x Collective team to help her with her holistic lifestyle coaching business. The team started by conducting extensive market research to understand the industry and Carlie's brand direction thoroughly. They identified the pain points of Carlie's potential clients and used this information to develop a well-thought-out social media strategy.
The social media strategy was designed to resonate with Carlie's target audience and included extensive research on the target audience itself. The team also conducted a competitive analysis to understand the strengths and weaknesses of Carlie's competitors and how she could differentiate herself from them. In addition, the team identified content themes that would appeal to Carlie's target audience and created a content plan that aligned with these themes.
The Bold x Collective team designed mood and vision boards to bring Carlie's vision to life. They worked closely with Carlie to create visually appealing content, which included creative direction and photography. The result was a stunning representation of Carlie's holistic lifestyle vision. The team captured stunning images that showcased Carlie embracing her healthy living.
Outcome
Carlie's comprehensive social media strategy and photoshoot were made possible with the help of the Bold x Collective team. The strategy aims to promote a holistic lifestyle that includes healthy living, mindful eating, and positive body image. Carlie's social media feed showcases her brand and attracts clients interested in her holistic and healthy lifestyle coaching. Since implementing her new strategy, Carlie has experienced an incline in lead generation with an organic approach to social media with appealing content that resonates with her audience. It’s safe to say that the social media strategy was a true success for this personal brand.
GET IN TOUCH
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