Capturing the Vision of a Toronto Brand with Highly-Effective Video Production
Services and Results
Commercial Video Production
Driving brand awareness
Pain Points
Yonge + St. Clair is a vibrant neighbourhood with a vision for the future. However, the area has slowed down, and the local business community formed the Yonge + St. Clair BIA to drive community initiatives and execute local programs and events. The BIA organized the Rooftop Wellness Series to bring more awareness to wellness-based businesses in the BIA and get the community more involved.
Goals and Objectives
The challenge was to capture the essence of the series and the neighbourhood's vision through a medium that is both engaging and effective. The Rooftop Wellness Series needed a visual representation that would resonate with the audience and showcase the opportunity for businesses to host a class for the series.
How Bold x Collective Helped
Bold x Collective's team attended the first-ever Rooftop Wellness Series event and shot the event from beginning to end, capturing fantastic footage. They created a 30-second commercial highlighting what the series is all about, using their expertise in video production to create a colourful, fun video showcasing the Rooftop Series.
Outcome
The 30-second video Bold x Collective produced effectively promoted the Rooftop Wellness Series. The video showcased the opportunity for businesses to host a class for the series, and the response was fantastic. The footage helped drive engagement and attract more audience to the series. Additionally, the video highlighted Yonge + St. Clair as a business opportunity destination. Bold x Collective's video production successfully captured the vision of Yonge + St. Clair and promoted the Rooftop Wellness Series.
GET IN TOUCH
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