Combining Sustainability and Luxury to Create a Winning Brand Strategy
Services and Results
Brand Strategy, Development & Activation, Website Development Copywriting and Product Photography
Producing a Winning Luxury Brand Strategy
Pain Points
Maison Rose is a brand that strives to craft self-care products that provide optimal relaxation, enhance your mood, and promote positive energy in your daily life, all while utilizing natural and sustainable methods. The self-care product brand approached Bold x Collective with a vision to create a visually stunning, luxury, sustainable brand that matched the exquisite quality of its products. Maison Rose needed help with brand strategy, brand development plus activation, on-brand copywriting, website development, and product photography to develop a stand-out brand that is memorable to its target audience.
Goals and Objectives
The goal was to develop a visually appealing brand that reflects Maison Rose's values and vision while creating a robust online presence that will help them expand their business to multiple boutiques and spas throughout Canada and the United States while focusing on e-commerce sales.
How Bold x Collective Helped
Bold x Collective started the brand development process by conducting a questionnaire to understand the vision better and create a strong strategy. The team began by creating a modern typography choice, logo designs, visual asset designs, and overall brand identity that reflected Maison Rose's values and vision. They also arranged for a campaign photoshoot that complimented the brand perfectly.
Bold x Collective focused on developing a website that was congruent with the new brand, optimized for conversions, and assisted with creating a pricing and shipping strategy for the website. The team also implemented an email marketing system using an e-commerce segment.
Outcome
Bold x Collective's strategy helped Maison Rose develop a visually stunning brand that customers love. With the help of Bold x Collective, Maison Rose is now focusing on expanding their business to multiple boutiques and spas throughout Canada, the United States, and soon be in Australia.
In conclusion, Bold x Collective was successful in helping Maison Rose achieve their goals and develop a visually stunning brand that reflects its values and vision. The brand development process successfully created a solid online presence for Maison Rose that will help them expand their business in the future.
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