3,000+ Engagements in One Week For a Toronto Pop-Up Event
Services and Results
Video Production, Content Production, Influencer Marketing
3,000+ engagements in one week
Pain Points
HideSeek Toronto is a pop-up event that provides an immersive experience that allows visitors to escape reality and enter a world of childlike wonder. HideSeek aims to enable visitors to be free-spirited and enjoy Instagram-worthy moments. The challenge for HideSeek was to attract many visitors to the event and create buzz around it.
Goals and Objectives
The primary goal of HideSeek was to attract many visitors to the event and create buzz around it. The secondary objective was to create an Instagrammable moment and provide beautiful visuals of the guests. The tertiary goal was to have an influencer on the team post an image to generate more engagement on social media platforms.
How Bold x Collective Helped
Bold x Collective collaborated with HideSeek Toronto to create a fun video experience featuring some team members. The video aimed to tease the audience and show them what HideSeek Toronto is about. The video was only a minute long, but it captured the colourful, exciting environment at HideSeek. The video featured everything from bouncing balls to retro rooms, neon signs, and cotton candy.
In addition to the video, Bold x Collective provided HideSeek Toronto with an assortment of photos from the fun day. Finally, Bold x Collective provided HideSeek with an influencer campaign featuring their very own influencer, @cestamni, who is also the Co-Founder and Director of Strategy at the agency.
Outcome
The influencer campaign generated 3000+ engagements within one week. The video and photos created by Bold x Collective showcased the colourful and exciting environment of HideSeek, which resulted in increased interest and buzz around the event. HideSeek Toronto successfully attracted many visitors to the event and created a memorable experience for them. As a result, HideSeek Toronto could leave Toronto and take over another city in North America.
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