Increasing Medspa Organic Website Traffic by 48%
Services and Results
Art & Creative Direction, Photography, Video Production, Website Development, Copywriting, Search Engine Optimization
Leveraging High-Quality Content to Market a Medspa
Pain Points
MD Skin Lab, a new medical clinic in downtown Toronto, approached Bold x Collective to assist with website development, keyword-optimized copywriting, and content creation. The previous website and copy did not meet their expectations. As doctors, trust was of the utmost importance, making it crucial for them to find a reliable agency to help elevate their brand experience.
Goals and Objectives
The goal was to create a sophisticated website that reflects the MD Skin Lab ethos and mission, enhances on-page SEO through keyword-rich copywriting, and produces visually stunning content for their website and social media channels to showcase their professionalism. Trust is crucial in the medical industry, so building it with their target audience was the utmost priority.
How Bold x Collective Helped
Bold x Collective's work resulted in a beautiful, modern, and innovative website showcasing MD Skin Lab's professionalism and mission. The keyword-rich copywriting has helped MD Skin Lab appear on some of the first pages for specific keywords on search engines like Google and Yahoo. The visually stunning content has also helped the clinic create a robust online presence, leading to ongoing success and growth.
MD Skin Lab’s team is busy and requires a quick and seamless approach. Being a full-service digital agency, Bold x Collective understands this and went on to create an entire website on Shopify with appointment booking integration plus an e-commerce shop. Additionally, the team wrote strategic copy for the website for every service, ensuring it was professional, researched, and keyword-rich. Next, the team also planned a photo plus video shoot, beginning to end. This included hiring models, makeup artists, and a hairstylist and storyboarding the entire photoshoot and video shoot, and of course, beautiful content to finish the shoot.
Outcome
Bold x Collective's work resulted in a beautiful, modern, and innovative website showcasing MD Skin Lab's professionalism and mission. The keyword-rich copywriting has helped MD Skin Lab appear on some of the first pages for specific keywords on search engines like Google. The visually stunning content has also helped the clinic create a robust online presence, leading to ongoing success and growth.
walkthrough
Filmed by Bold x Collective at MD Skin Lab.
MONTAGE
Filmed by Bold x Collective at MD Skin Lab.
GET IN TOUCH
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