Lights, Camera, Action: 750,000+ Views on Produced Fashion Content
Services and Results
Video Strategy and Production
Elevating a Fashion Brand Through Content Production
Pain Points
Hilary MacMillan, a contemporary cruelty-free fashion brand, approached Bold x Collective to increase brand awareness and promote their sophisticated clothing styles. They wanted to use video production to enhance their e-commerce user experience and reach a larger audience through strategic ad campaigns. The challenge was creating a video marketing strategy to help Hilary MacMillan stand out in a highly competitive fashion industry, so they contacted Bold x Collective.
Goals and Objectives
Bold x Collective’s primary objective was to create a video marketing strategy to help Hilary MacMillan uniquely showcase their clothing styles while increasing brand awareness and driving traffic to their website. We wanted to create videos to enhance their e-commerce user experience, increasing engagement and conversions. Additionally, we aimed to create ad campaigns that would reach a highly targeted audience and promote the brand across multiple channels.
How Bold x Collective Helped
We created a comprehensive video marketing strategy aligning with Hilary MacMillan's goals and objectives. We worked closely with the brand to understand its unique value proposition, its target audience, and its brand voice. From there, we created a series of videos showcasing their clothing styles uniquely and visually compellingly. The Bold x Collective team focused on crafting an engaging story that would resonate with Hilary MacMillan's target audience and highlight the brand's unique selling points.
To ensure a seamless user experience on their website, we integrated the videos into their e-commerce platform, allowing customers to view the clothing styles in action. We also created a strategic ad campaign to reach a highly targeted audience across multiple channels. The Bold x Collective team focused on creating visuals aligning with Hilary MacMillan's brand voice and messaging, leading to increased engagement and conversions.
Outcome
Bold x Collective’s video marketing strategy for Hilary MacMillan has yielded impressive results. The videos have been used for multiple ad campaigns across social media channels, increasing brand awareness and traffic to their website. The integrated videos have also enhanced the e-commerce user experience, increasing engagement and conversions. The ad campaigns have reached a highly targeted audience, increasing conversions and sales for the brand. Overall, Bold x Collective’s partnership with Hilary MacMillan has succeeded, allowing the brand to stand out in a highly competitive industry and drive growth for its business.
Fall Campaign Video Shoot
Filmed by Bold x Collective in Toronto, Ontario
behind the scenes with hilary macmillan
Filmed by Bold x Collective in Toronto, Ontario
varsity jackets by hilary macmillan
Filmed by Bold x Collective in Toronto, Ontario
“Easy to work with, quick turn around time and great finished product.”
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