Boosting Leads by 49% In One Month
Services and Results
Website Development, Chatbot + Email Marketing Integration, Search Engine Optimization, Digital Strategy and Digital Marketing
49% increase in website leads
Pain Points
KARE, a renowned brand with a global presence, has been creating stunning and distinct furnishing ideas since 1981. With 100 shops spanning over 50 countries, KARE has made a name for itself by crafting unique interiors that exude creativity and inspiration. Their Toronto location on Queen Street boasts a beautiful showroom and a team of experts who offer professional furnishing advice.
Despite their success in traditional brick-and-mortar retail, KARE recognized the need to expand its sales channels and establish a more substantial online presence. They reached out to Bold x Collective with a clear goal: to sell their furniture online, enhance their digital footprint and increase sales. However, KARE faced several pain points, including the challenge of standing out in a crowded online market and streamlining its online shopping experience to ensure customers received the same level of personalized service as in-store.
Goals and Objectives
KARE's main goal was to improve its digital presence, increase sales, and expand its customer base by creating an artistic and user-friendly e-commerce website that could showcase its unique furnishing ideas and style. They also wanted to streamline the online shopping experience, provide professional advice to their customers, and promote their AR tool.
How Bold x Collective Helped
Bold x Collective started the project by researching KARE's brand and target audience to develop a clear website vision. The team then created an innovative, visually stunning e-commerce platform, which included various components like "shop the look," an online catalogue, an interior design blog, and promotion of their AR tool.
After developing the website, the team implemented a CRO campaign, which used heat, click, and scroll maps to enhance the UX of the website. They also added a newsletter form and chatbot to streamline the customer experience. Finally, Bold x Collective implemented a digital ad campaign to drive traffic to the new website, which ultimately led to an increase in sales and expansion of KARE's customer base.
Outcome
After completing the project, the KARE team expressed their satisfaction with the final product, which was also met with positive customer feedback. Our SEO efforts have proven fruitful, with KARE's ranking for strategically selected keywords significantly improving. The digital campaign was also successful, resulting in an impressive 115,000 impressions and over 1,250 clicks within one month. Implementing CRO tactics, such as heat, click, and scroll maps has enhanced the website's overall UX, and including a chatbot and newsletter form has streamlined customer experience and service. The combined efforts of our team have led to increased online sales and brand recognition for KARE.
GET IN TOUCH
If you want to discuss a brief or learn more about our agency, fill out the contact form, email us, or give us a call. We look forward to hearing from you.