Launching a Successful Restaurant Campaign Generating 2,254 Actions in Four Weeks
Services and Results
Digital Marketing, Social Media Marketing, Ad Campaign Management
2,254 actions during a 4-week campaign
Pain Points
Café Diplomatico, a popular restaurant in Little Italy known for its 'Fight the Winter Blues' campaign, wanted to generate more foot traffic and increase overall social media engagement during the campaign. With over 50 years in business and a large customer base, Cafe Diplomatico had valuable information to leverage for a successful digital marketing campaign.
Goals and Objectives
The Bold x Collective team was tasked with developing a digital marketing strategy to drive local foot traffic for breakfast, widen the target audience for dinner, and increase social media engagement during sports events.
How Bold x Collective Helped
To meet Café Diplomatico's objectives, the Bold x Collective team created and implemented a digital strategy that consisted of social media marketing, strategic content production, and ad campaign development on Google and Facebook. The campaign was divided into three ad sets: breakfast, dinner, and sports events.
For breakfast, the team focused on driving local traffic by targeting customers within a specific radius of the restaurant. For dinner, they widened the target audience to reach more customers. The team created a content strategy for sports events that encouraged engagement and participation.
Outcome
The Bold x Collective's digital strategy succeeded, resulting in 2,254 actions (clicks, calls, and map actions) over four weeks. The campaign drove more foot traffic to the restaurant, and social media engagement during sports events increased. With the help of the Bold x Collective team, Cafe Diplomatico's 'Fight the Winter Blues' campaign was a success and was able to reach a wider audience.
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