Improving Email Click-Through Rates by 40% and Conversions by 150%
Services and Results
Digital Marketing Strategy, Pay-Per-Click Advertising, Email Marketing
150% increase in Conversions With A bespoke Email Marketing Plan
Pain Points
A well-known North American-based B2B and B2C e-commerce brand dedicated to offering a range of high-quality wellness products, including natural supplements and holistic skincare items, reached out to Bold x Collective for assistance with its brand. The company faced significant challenges with insufficient conversions and stagnant sales performance for the B2C side of the business. To address these issues and build its online presence, the company pursued the expertise of Bold x Collective.
Goals and Objectives
Recognizing their established market presence, Bold x Collective began the project with a comprehensive audit focusing on digital and email marketing analysis. This audit aimed to assess the effectiveness of previous email marketing efforts and identify areas for improvement to help achieve their objectives. The project's primary goal was to enhance the company's online sales performance and boost its digital presence. Bold x Collective aimed to accomplish these objectives by crafting and implementing a customized email marketing campaign, capturing vital analytics to make necessary adjustments.
How Bold x Collective Helped
Bold x Collective developed a targeted email marketing strategy to achieve the brand goals and objectives. After analyzing the data gathered from the initial audit, Bold x Collective made specific adjustments to the email campaigns to enhance user engagement and drive conversions.
The strategy involved:
Segmenting the email list to tailor content to different customer groups.
Creating personalized and visually appealing email templates.
Crafting compelling subject lines to increase open rates.
Bold x Collective also implemented automated email sequences for cart abandonment, post-purchase follow-ups, and special promotions. These tactics ensured that customers received timely and relevant communications, encouraging repeat purchases and fostering brand loyalty.
Outcome
As a result of Bold x Collective's efforts, the wellness brand experienced a surge in revenue, with a 150% increase in revenue generated within 60 days. This growth was driven by a significant increase in email open rates, which rose by 35%, and click-through rates, which improved by 40%. The targeted email marketing campaign delivered over 1,200 clicks and resulted in a conversion rate improvement, rising to 6.25%. This achievement highlights Bold x Collective's expertise in crafting innovative email marketing strategies that deliver tangible outcomes. Through the concerted efforts of both companies, their online sales performance was significantly enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.
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