Driving a 100% Increase in E-commerce Revenue
Services and Results
Strategy, Search Engine Optimization, Conversion Rate Optimization and Digital Marketing
100% increase in revenue With A bespoke Digital Plan
Pain Points
Love My Mat, an Ontario-based e-commerce brand is dedicated to crafting aesthetically pleasing yoga and meditation products using exclusively reclaimed materials, with a profound emphasis on environmental sustainability and imbuing every product with positive energy. Despite the company's eco-conscious ethos and high-quality offerings, Love My Mat faced persistent pain points due to insufficient conversions and lacklustre sales performance. To overcome these challenges and revitalize its online presence, the company sought out the expertise of Bold x Collective.
Goals and Objectives
Love My Mat's long-standing presence in the market prompted Bold x Collective to commence the project with a comprehensive audit that focused on digital and SEO-based analysis. Through this audit, the company sought to identify the efficacy of previous marketing efforts and to identify areas for improvement that would facilitate the achievement of Love My Mat's objectives. The project's primary goal was to enhance the company's online sales performance and amplify its digital presence. Bold x Collective aimed to achieve these objectives by crafting and implementing a customized SEO and CRO (conversion rate optimization) based campaign, capturing vital analytics in time for December to make required adjustments to the website for the digital marketing campaign.
How Bold x Collective Helped
To achieve Love My Mat's goals and objectives, Bold x Collective developed a targeted strategy incorporating SEO and CRO principles. After analyzing the data gathered from the initial audit, Bold x Collective made specific CRO adjustments to the website to improve the website's user experience, resulting in higher conversion rates.
With the website optimized, Bold x Collective then developed a comprehensive digital strategy focused on December. The strategy consisted of CPC-based ads, retargeting, and remarketing via an email campaign. By leveraging these tactics, Bold x Collective was able to reach a broader audience and capture the attention of both existing and potential customers. The campaign was designed to maximize Love My Mat's online sales performance, drive customer engagement, and enhance the company's digital presence.
Outcome
As a result of Bold x Collective's efforts, Love My Mat witnessed a remarkable surge in revenue, with a 100% increase in revenue generated within 30 days. This growth was driven by a significant increase in website traffic through SEO tactics and a highly-targeted digital marketing campaign that delivered over 900 clicks. Moreover, the conversion rate witnessed an improvement, rising to 5.73%. This achievement is a testament to Bold x Collective's expertise and ability to craft innovative strategies that deliver tangible outcomes. Through the concerted efforts of both companies, Love My Mat's online sales performance was significantly enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.
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