Helping a Clinic Boost Online Bookings by 300% in Just 6 Weeks
Services and Results
Competitor Research, Digital Marketing, Conversion Optimization, Social Media Strategy, eCommerce Design
Conversions +300%, ROI 21.2%
Pain Points
Back Space Chiropractic is a health care clinic located in the northwest suburbs of Sydney. They specialize in providing the community with quality and affordable health care by treating various pain-related conditions, including headaches, lower back pain, and sports injuries. Back Space Chiropractic's primary focus is sports chiropractic services, which cater to athletes of all levels and help them maintain their health to perform at their peak. They also offer additional services such as corporate wellness programs and health talks for schools, workplaces, and community groups.
Goals and Objectives
The primary goal of Back Space Chiropractic was to increase its visibility and reach in the community, particularly in sports chiropractic services. They wanted to generate more traffic to their website and convert that traffic into leads and bookings. The clinic wanted to increase its client base by targeting individuals seeking sports chiropractic services in the area.
How Bold x Collective Helped
Bold x Collective researched and developed a digital marketing strategy focused on driving traffic and optimizing lead generation and conversions. They put together a campaign that utilized Google AdWords and Facebook Ads to reach a targeted audience, all while keeping the CPC and CPA as low as possible. Additionally, they implemented campaigns using AdRoll and Facebook for retargeting on-site and off-site events.
The team tracked certain events and actions through Facebook and Google Analytics and identified the primary bottleneck in the lead generation funnel when contacting Back Space Chiropractic for a booking. To optimize for this, Bold x Collective implemented a "Book Appointment" page to refine and optimize ads to target website visitors more likely to book through the web portal.
Outcome
Bold x Collective's digital marketing strategy increased online conversions through the booking portal by over +300%. Within the first six weeks of implementing the strategy, client inquiries via email and phone calls increased by 127%. Back Space Chiropractic generated more traffic to its website, reached a targeted audience, and converted that traffic into leads and bookings. The clinic expanded its client base, particularly in the area of sports chiropractic services, and increased its visibility and reach in the community.
“The Bold x Collective did a fantastic job with my brand. Everything from strategy to lead generation, I couldn’t be happier! Thanks team.”
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