Authenticity is a growing key factor in successful digital marketing strategies. In this blog, we look deeply at the importance of “authenticity,” and why it is so important to us and our audiences, especially when it comes to digital marketing.

With the ever-growing amount of visual content that is present during current times, it is imperative to orchestrate strong visual presence in your very own marketing method. It’s a must have – that is if you want your brand to get noticed.

TikTok is currently the fastest growing social media platform of all time, with over 800 million monthly active users worldwide. TikTok isn’t only for Gen Z’s or younger millennials, anyone can use it. Users of all ages are joining TikTok and loving it.

Content marketing is one of the best ways to generate leads, increase sales and build engagement with your customers. By creating relevant, valuable content, you have the opportunity to attract and retain customers.

Now, more than ever, email marketing is so effective in today’s digital world. According to Hubspot, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.

Why do I need a marketing plan? – Am I just creating it for the sake of having one? – Will I ever use it? The simple answer to this is, just like your daily job and personal life involve planning, so does your business!

These days, there are several marketing agencies around the world, and it could be difficult to find the perfect one for you, especially when you need a team of reliable, trustworthy individuals to manage some of your most important assets.

Packaging design plays a key role in how customers see your company, and of course, your brand as a whole. Investing in top quality, attractive packaging will not only help get the attention of potential customers, but it can also lead to an increase in sales.

The future of e-commerce is looking incredible, especially during covid-19 and the face-to-face shopping limitations we have all have had to face.

SEO vs. SEM vs. PPC – how do I know the right balance for my business? This question is more complicated than it appears, but the Bold x Collective team is here to help!

Today's society is highly visual. There is no denying that quality images can add to the success of a business. Your images can help craft a story that is understandable for your consumer.

TikTok has seen a tremendous amount of growth over the last couple of years. Yes, there are tons of young users on TikTok, posting dancing videos, pranks and more, but there are also…

There are tons of huge brands that are popular because their products are more than just products. Brands like Starbucks or Pepsi to Rolex or Apple have created products that provide experiences, and we buy them with that experience in mind.

Over the years, Instagram has added many features that allow you to engage with users more than ever. The newest feature to be introduced on the app is Instagram Reels.

Snapchat is not only a social media platform that has captivated the attention of teens and young adults since the year 2011, it has grown over the years and has now become a tool which can be used for brand marketing.

Social media marketing is bigger than ever in 2021. The world of social media is constantly changing, and as marketers, we are always learning, adapting, and sharing up-to-date information with our clients.

It’s never too late to optimize for the long-term; after all, COVID is not going away any time soon, governments won’t ease restrictions for a year or so, with that said, digital purchases and interactions with brands are going to skyrocket even more than we have previously experienced.

Once your local SEO is optimized, this will result in more website traffic, leads and conversions because the strategy is targeting your local customers.

SEO can put you ahead of your competition if done correctly, and below if not done right, we explain why.

With a brand-new decade approaching, here are some of the top marketing trends to be prepared for in 2020.