INSIGHTS

Our expert team sharing insights on the ever-evolving world of digital marketing, culture, content and much more. Find tips, tricks, tool, and techniques. Not sure what to read? Hover over a post for a taste.

 

DRIVEN BY CREATIVITY. MEASURED BY RESULTS.

BOLD X COLLECTIVE.

ACCELERATE GROWTH.

DRIVEN BY CREATIVITY. MEASURED BY RESULTS. BOLD X COLLECTIVE. ACCELERATE GROWTH.

Your Social Media is Like a Second Website — Make it Count!

Social media platforms are now considered "second websites," serving as crucial extensions, and sometimes even the primary representation, of a digital identity. We like to distinguish them as your first impression, so it's essential to make it count!

Read More

It’s Official… We’ve Reached the Era of Authenticity in 2024

In the rapidly evolving world of digital marketing, 2024 brings a crucial focus on authenticity, and we’re seeing it everyday! This isn't just a trendy buzzword; it's a fundamental aspect of successful marketing strategies for brands, especially in the B2C sector.

Read More

From Beginner to Pro: Your Guide to Content Marketing

Content marketing is in this year. Users are getting sick of seeing constant ads and “salesy” content. They’re looking for more… entertainment, education, storytelling and authenticity. That is where a stellar content marketing strategy comes in.

Read More

Elevate Your Presence With These Key Social Media Strategies

Social media is critical for brand growth in 2024, as many platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, and many more are available. As a brand, investing in the correct platforms that resonate with your target audience is essential to drive brand awareness and a return on investment (ROI).

Read More

No More Cookies In Marketing? It’s time for A Personalized Approach for a Cookie-less Era

As a brand, the ability to personalize is a key survival tool in digital marketing in 2024. Without cookies, brands must pivot to alternative methods of engaging with their audiences. We’re here to help with that.

Read More

SEO Secrets: Your Guide to Search Engine Optimization in 2024

Digital marketing is evolving faster than ever before. There are new trends introduced frequently in this industry, and as your trusted digital marketing agency, we are always on top of them. With new digital marketing trends comes changes in SEO — let us break it down!

Read More

Influencer Marketing: Why Brands are Picking Micro-Influencers Over Celebrities

Influencer marketing is evolving. As digital marketers, we can clearly see that this industry is not what it was 5-10 years ago. Previously dominated by celebrities, the focus is now shifting towards micro-influencers, who are proving to be highly effective for campaigns.

Read More

7 Digital Marketing Trends In 2024: Insights From a Leading Toronto Digital Marketing Agency

At our award-winning Digital Marketing and Creative Agency, Bold x Collective, we see that the digital marketing industry is ready for innovation, with trends like AI-driven customization and immersive experiences gaining traction.

Read More

Influencer Marketing in 2024: Key Trends You Need to Know

Influencer marketing has always been a significant trend; in 2024, that trend will continue. In 2024, the influencer marketing world is developing with exciting new trends, reflecting a combination of technology, social media, and consumer behaviour.

Read More

Understanding Amazon's Customer-Centric Marketing Strategy

When it comes to shopping online, it is obvious that there are tons of options available, but with Amazon’s approach and strategy, they are number one in the industry, and there are many reasons why. One of them is their customer-centric approach.

Read More

6 Tips to Boost Your Personal Brand on LinkedIn

LinkedIn provides a fantastic opportunity to connect with industry experts, highlight your skills, and establish yourself as a leading authority in your field. To make the most of your LinkedIn profile, follow these six effective strategies from our marketing experts

Read More