Marketing Trends You Need to Know in 2020
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With each year, tech evolves faster and faster. There are always new techniques, constant updates and changes to algorithms. Being aware of these trends is so critical when looking at your businesses' marketing strategy.
With a brand-new decade approaching, our team at Bold x Collective has put together a list of the top marketing trends to be prepared for in 2020.
1. Content is King
As Gary Vee always says, content is king. As we enter 2022 approaching, that holds true. High-quality content such as blog posts, infographics, YouTube videos and more allow you to showcase your expertise to not only connect with your target audience, but also build trust. The more interactive the content, the more it is shared, which creates awareness of your brand. Some examples of interactive content include polls, quizzes, shoppable posts and 360º videos.
In addition to those benefits, content is also what helps boost your SEO; search engines provide searchers online with high-quality content. Content tends to keep visitors on your page longer. Content is King, and always will be.
2. The ‘Shop Now’ Feature
Shoppable posts have become an integral part of online marketing. The number of users shopping on social media has grown drastically and is set to keep increasing. According to Forbes, 72% of Instagram users have purchased a product using the app. In addition to this figure, a study of more than 4,000 Pinterest users found that 70% use Pinterest to discover new and interesting products.
These platforms have made it easier for business owners to reach their target audience through creation of shoppable posts, simplifying the process for users to shop directly from your post.
3. Taking it to a Personal Level
Personalized marketing is overpowering traditional advertising. Viewers like curated experiences. In fact, according to Forbes, in a survey of 1,000 people, 90% of people said they found personalization appealing. 80% of people admitted they'd be more likely to give their business to a company that offered them a personalized experience.
Additionally, personal email blasts perform better than generic emails to an entire list. Take note business owners!
4. Video Content is Killing it
90% of consumers watch video on their mobile devices in 2022, and this number is only growing. According to Aberdeen Group, in 2021 video marketers achieved a 54% increase in brand awareness and got 66% more qualified leads per year. In 2022, the number will only grow.
Another growing trend is live video. Facebook Live and Instagram Live videos keep your audience watching three times longer than recorded ones. Live videos produce six times as many interactions as traditional videos.
5. Customer Experience
Customer experience: when it’s good, this is what keeps your customer coming back for more. When you focus on building your business in a positive way, while providing top notch service, this gives your marketing a boost. Customer experience, also known as CX, is more than just a buzzword - it is the future. 73% of people say that customer experience is an important factor in their buying decision, according to PWC.
Now the question is, what makes a great CX? Efficiency, knowledgeable, convenience, excellent service and easy payment options are some factors that users value in their CX. More factors include updated technology, a great brand image, a simple mobile experience, personalization and good design.
6. Understanding Position Zero
As marketers, our goal is to be easily discoverable online and that means getting to the top of search engine result pages (SERPs). However, search engines have changed a lot in the last five years. The top spot in SERP is now position zero, a featured snippet of text which appears above the search results. This prime location provides information relating to the search query and provides the specific link to the page, from which the information is taken.
Position zero is the first, and sometimes only result that will be viewed. This should be one of the main focuses in your marketing plan.
7. Influencer Marketing is so in!
Influencer marketing went from huge celebrities or "internet celebs" with millions of followers to people with a smaller social media following. The reason for this is that these influencers have a more targeted niche audience.
Influencer marketing is personalized and more authentic as people trust consumer recommendations from a verified source. According to a Mediakix study, ad spend for influencer marketing could reach $10 billion by next year. It's clear that influencer marketing will be more alive than ever in 2022.
Are you ready for 2020?
To achieve long-term success, implement some of these marketing and branding strategies. If done right, you’re guaranteed to see success! The Bold x Collective, a leading Toronto digital agency, is ready to help.