A Guide To Instagram Reels And How They Can Help Your Business
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Over the years, Instagram has added many features that allow you to engage with users more than ever. The newest feature to be introduced on the app is Instagram Reels. Instagram Reels are 15 to 30-second video clips that are a brand new way to create engaging video content.
Check out our Instagram Reels guide made by our team at Bold x Collective.
What is an Instagram Reel?
You can now record and edit your videos and share them to your Stories, Explore Feed, and the new Reels tab on your profile. When editing your Reels, you can even find a song or audio clip that you like and add it to your video. Users can select music from a huge library or use their own audio.
With Instagram Reels being one the biggest changes on the app, its pushed users to browse and share Reels more often. Reels even have their own main navigation bar where you can watch short, fun videos, which can help your Reels get discovered by a bigger audience. Under the Reels tab you can see Reels from people you follow and also popular and trending accounts on Instagram. The Reels that you see on your Explore page are influenced by who you follow, the kind of content you interact with, and where you’re located. Also, under the Explore page you’re likely to see a “Featured” Reel. Featured Reels are public reels chosen by Instagram to help you discover content that will entertain or inspire you.
How Do I Create a Reel?
When editing your Reels, you can find a song or audio clip that you like and add it to your video. Users can select music from a huge library or use their own audio. When it comes to editing your video clips there are many video editing tools that can allow you to edit your video to perfection.
Once you start editing your video, theres an option to trim and delete video clips, a video countdown timer, the option to adjust your video’s speed, and a library of video effects to choose from. Once you’re happy with the clips you can use the draw and text tools and choose from a selection of Instagram stickers. Creating a Reel doesn’t always have to be recorded on the spot, Instagram gives you the option to upload a video clip from your camera roll.
You can access and create Instagram Reels in 3 different ways: the home screen, the Reels tab, or the Instagram Stories camera. When creating a Reel the first thing you need to do is find the Reels icon. You can choose between 15-30 second videos. Next, you can select your audio by tapping on the music icon and choosing the part of the audio you want. Under the music icon you have an option of choosing the speed of your video. Then you can choose and browse any effects or filters for your video. Lastly, you can set a timer of a 3 to 10 second countdown before actually recording. You can do this by tapping on the stopwatch icon.
Recording an Instagram Reel
Next comes the part where you actually start recording your Reel. You have the option to either record or upload video footage from your camera roll. Once you start creating your Reel, you can start and stop recording multiple times during your video by pressing and holding the record button. Once you record your video, you can start the editing process. If you want to trim or delete any of the clips you’ve filmed, tap the back arrow and click on any individual clip you wish to edit. Here you can tap the scissors to trim or click trash to delete the clip. Next, you can use the draw and text tools and select from a number of Instagram Stickers.
When you’re finished, you can edit the cover photo of your Reel and add a caption or hashtags before posting and finally click the share button. You have the option of sharing your Reel to your stories, Explore Feed, and the Reels tab on your profile. Now all your followers will be able to view your Reel. Much like TikTok, you can create videos and use the Duet tool which allows you to film side-by-side reaction videos. Instagrams tool for this is called ‘Remix’. If you want to react to a video, simply tap on the three dots and select “Remix this Reel”. You can only choose this option on your account if you enable access to the tool. Once selected you can film, select filters and edit your Remix video the same way as a regular Reel.
““Great content is the best sales tool in the world” ”
How Will Instagram Reels Help My Business?
Instagram Reels are made to build and grow your audience, it’s a fun and engaging way to share your content with users. Reels are a great way to market your business. Instagram Reels are designed to be a quick video which captivates the attention of your audience and offers great opportunities for your business to grow.
Reels are even more beneficial if you add personality into your videos, as this can build relationships, strengthen community, and you’ll be able to reach a whole new audience by doing so. Another marketing strategy is to post educational content, giving your followers tips on how to use your product will get more engagement activity for your brand.
Instagram Reels give businesses and brands a huge opportunity to get sales from the platform, they can now showcase their products and tag them directly. From tagging products, users can now go to “View Products” to learn more and even purchase them. Another way to get a bigger audience is to get creative with your hashtags and captions under your Reels, this will bring more users to your page and allow you gain more followers. Reels are where you can create content that keeps users coming back for more.
Conclusion
The Bold x Collective Marketing team is ready to help you accomplish your marketing goals through a strategic social media content strategy. We know the in’s and out’s of the platform, and have created many successful campaigns. Contact us, we are here to help you get started!