3,450% Increase in Social Media Engagement On a Professional TikTok Brand
Services and Results
Social Media Strategy, TikTok Management, Content Strategy, Influencer Marketing, Brand Partnerships
+3,450% social media eNGAGEMENT
Pain Points
Dr. Samir Gupta, the brains behind The Feed with Dr. G, faced a challenge that many scientists and researchers face. While the world is fascinated by science, there needs to be more scientific knowledge and the general public's understanding of it. Dr. G's vision was to bridge this gap by creating a platform to make science education accessible and understandable for everyone. However, he needed a marketing partner to help him take his idea to the masses.
Goals and Objectives
Dr. G had a clear objective when he approached Bold x Collective - to create a brand that would educate the public on health and science clearly and concisely. He wanted to grow his digital presence, increase his followers, and become an influencer in the science education space. Bold x Collective's task was to develop a brand strategy to help him achieve these goals.
How Bold x Collective Helped
Bold x Collective started by developing a brand strategy that would resonate with Dr. G's audience. The team chose a blue colour scheme that represented trust and was ideal for the medical industry. They then designed a website that was easy to navigate and highlighted Dr. G's mission. Next, the team assisted Dr. G with social media strategy and management. Bold x Collective focused on finding trending health, science, and wellness topics that would drive engagement on all his platforms. The team also used artificial intelligence to brainstorm some of the best topics to create high-quality content that resonated with his audience.
Outcome
Dr. G's digital presence has grown exponentially since partnering with Bold x Collective. He witnessed a 3,450% engagement in the last eight months since launching his brand on TikTok and YouTube Shorts. Dr. G has 30,000 followers on these platforms, and his following is growing rapidly. Dr. G has also had the opportunity to partner with some fantastic digital organizations as an influencer. Bold x Collective's strategy of finding trending topics and creating engaging content has helped Dr. G's digital presence thrive. The Feed with Dr. G is a prime example of how a collaboration between a visionary scientist and a marketing team can create a brand that educates and inspires.
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