Elevate Your Presence With These Key Social Media Strategies
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Social media is critical for brand growth in 2024, as many platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, and many more are available. As a brand, investing in the correct platforms that resonate with your target audience is essential to drive brand awareness and a return on investment (ROI).
At our award-winning digital marketing agency, Bold x Collective, we have created many award-winning campaigns for our unique clientele. We believe in strategically utilizing social media as a brand to develop your business, whether you own a B2B or B2C brand. We understand that every brand requires its own unique strategy. At Bold x Collective, we take the time to understand the trends and see how we can implement them to drive brand awareness.
To help you boost your brand on social media, our team has compiled a list of must-try social media trends in 2024. Let's break them down!
It's Time to Pick the Right Platforms for Your Brand
One thing I will always preach is that you do not need to be on every single platform! So many brands spend so much time creating all this content for many different platforms. However, I do not believe in this approach. I believe that you should constantly be investing in quality over quantity. Because some brands get so focused on creating for all these platforms, they face the challenge of maintaining an impactful presence across multiple networks.
At our agency, we focus our efforts on a select few platforms that bring the highest ROI. By being strategic, you'll tailor content to suit each chosen platform's unique audience, language, and trends rather than aimlessly cross-post everything. As a result of this new tailored approach, brands are starting to abandon platforms that need to align with their ROI goals. As a marketer, I advise picking the best platforms for your brand based on real-time data. If you don't know how to audit, we recommend reaching out to our agency to help you with a tailored strategy.
Entertainment is Key
Why do we go on social media platforms? For entertainment, relaxation and downtime! That is why engaging, educational and relatable content performs better than direct brand promotion. People do not like "salesy" content. Some brands and marketing departments are struggling to balance engaging content and brand promotion, ensuring social media remains a successful and interactive space.
As a marketer, I now work with product and service brands. Some brands are self-care products, hair products, fashion, plus more. Meanwhile, others are service providers like lawyers, doctors, scientists and more. You can't be silly when it is a brand that wants to take a more "serious" approach. That is where my team likes to tailor our content strategy. I focus on producing podcasts, Q&As, and educational content while focusing on trends where they make sense. Without being "sales," the key is to seamlessly inject your product or service into this video, ensuring it remains authentic and entertaining for your target audience.
The Role of Artificial Intelligence in Marketing
Artificial Intelligence (AI) is massive in 2024. AI-driven content creation offers efficiency; however, it raises questions about authenticity! People can tell when AI creates something, whether it is a headshot, a blog post, or even social media captions. It's critical to have that human touch, whether it is a video or blog post. Be real, be authentic. Use AI to create authentic experiences, not to create content with you for ease.
Long-Form Video Content is Making a Comeback
Noticeable in 2024 is the resurgence of long-form video content. While short-form still holds relevance, long-form is making a comeback, driven by platforms extending their video length limits and changes in user behaviour which now look to social networks for more comprehensive information. Brands are encouraged to produce longer videos that entertain and comprehensively address their audience's questions while reflecting the brand's personality. Don't hesitate to show the real you!
Brands Excelling in Social Media
Numerous brands excel at leveraging social media. Here are a few notable examples.
Engaging Authentically with LEGO's Community-Centric Approach:
LEGO consistently leads in community engagement, particularly on platforms like Instagram and Twitter. They spotlight user creations and share behind-the-scenes content, promoting their products and celebrating their community's creativity. Our lesson from LEGO? Involve your audience in creating content and celebrating their input to build community and belonging.
Captivating Content with Red Bull's Adventure-Driven Approach: For years, Red Bull has successfully aligned its product with a high-energy lifestyle through its adventure-filled content and extreme sports sponsorships. Their strategy keeps their audience engaged and excited. We recommend adopting a similar lifestyle-centric content approach if it suits your brand and audience.
Innovative Engagement with Sephora's AR and AI Tools: Sephora, a leader in adopting new trends, effectively utilizes AR filters and AI for its strategies on Snapchat, TikTok, and Instagram, offering virtual try-ons and tutorials that enhance user engagement and shopping experiences. Our suggestion? Embrace cutting-edge technology to elevate user interaction and provide value beyond mere transactions.
Integrated Storytelling by Netflix: It excels in generating excitement around its shows through various teasers, memes, and cross-platform user engagement, creating a universe around its content that thrives on social media. We advise using each platform's strengths to weave a cohesive narrative around your brand, product, or service.
Promoting User-Generated Content with GoPro: This brand encourages users to share their adventure videos, which often go viral, is an effective and authentic marketing strategy. Encourage your customers to share their experiences; this user-generated content acts as genuine and powerful testimonials for your product or service. Authenticity is paramount in 2024.
Are You Ready to Elevate Your Social Media Marketing?
With social media's growing importance and rapid evolution, staying ahead of the latest trends is crucial for any brand or marketer. I hope this guide provides valuable insights to develop a robust social media marketing strategy that delivers significant ROI for your business.
Do you have a brand but need help leveraging social media in 2024? Our award-winning team at Bold x Collective is equipped with the knowledge and skills to help you devise and implement an outstanding social media strategy. We keep up with all digital trends. Submit an inquiry, and let's connect. We're excited to work with you!