5 Marketing Trends You Need to know Going into 2024
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2024 is just around the corner. If you are a business owner or work in a marketing department, you know what that means: it is time to prepare your business for new digital marketing trends and tactics so you don't get left behind in this rapidly-evolving industry. It's time to make your mark in the new year by adopting new strategies.
That said, the digital marketing experts at Bold x Collective have compiled a list of our 2024 marketing opportunities that are worth exploring and incorporating into your 2024 strategy. At our agency, innovation is key — our vision entails a commitment to excellence, using the latest technology, tools, and tactics to help our brand and our clients' brands develop in this evolving world. That said, let's get into the specifics. Here are the top 5 marketing trends we recommend for brands to see growth in 2024.
1. The Rise of Video Marketing and Short-Form Content
This first tactic is a no-brainer: more short-form video content. As digital marketing experts, we watched this opportunity grow tremendously in 2023, and it’s going to be even bigger in 2024. All this is thanks to the popularity of platforms like TikTok, Instagram Reels and YouTube shorts.
The excitement and engagement of short-form video content are becoming more and more appealing to audiences. Why? Because of shorter attention spans. Individuals like getting to the point quickly and don’t have the patience to wait for an answer.
In 2024, we will see a lot of brands using short-form video concepts for multiple purposes, including advertising, social media, storytelling and more. In addition to this, expect to see more phone-shot content. Content shot with a phone comes off as more authentic than content shot with a professional video camera in social media and, now, even social media advertising. Viewers connect more to authentic content, as it is seen as relatable. Be sure to keep this in mind, depending on your industry, especially if you are selling B2C.
2. AI-Enhanced Conversational Marketing
In 2023, we all watched as ChatGPT took over the world. People were using it everywhere! That said, artificial intelligence is not going anywhere; in fact, we’re about to see more of it in 2024. Entering 2024, customer interactions are shifting significantly due to conversational marketing. This essentially means consumers expect instant responses, which they are receiving in the modern world. They want an answer and fast. And as brands, we must deliver.
AI-powered tools like chatbots and virtual assistants are becoming significant as these tools facilitate real-time engagements, which offer prompt replies while assisting in decision-making processes. Now, this tool isn’t excellent for customer experience, but it also boosts conversion rates as it helps make that converting decision. We’ve been using this tactic for clients over the years, but even more so going into 2024, and I’ll tell you with complete honesty — it works. Depending on your business type and the services or products you offer, this can be an excellent tactic to try going into the new year.
3. Merging Virtual and Augmented Reality with Marketing
As crazy as this may sound, the differences between the digital and physical worlds are blurring due to virtual reality (VR) and augmented reality (AR). These technologies provide marketers with innovative opportunities to create engaging and immersive brand experiences. The applications are expanding from virtual showrooms to AR applications for home decor.
For example, if you are interested in seeing a real estate listing, you do not actually have to drive there right away to see it. Many agents are now using virtual walkthrough videos to help attract audiences, which is amazing and saves time. If I want to see a preview of a home and determine if it is the right one for me, I’m going to check that virtual tour first, then make my next move from there. It’s great from a user-experience perspective! As VR and AR devices become more widely available, expect to see their increased incorporation into marketing strategies in 2024.
4. Focus on Sustainability and Ethical Practices
As a marketer and consumer, one of the most important things to me is sustainability and ethical practices when it comes to my purchasing decisions. As an individual, I know I’m not the only one. Consumers in 2023 and 2024 are interested in brands and their commitment to environmental and social responsibility. This shift is actually driven by global challenges like climate change and social inequality. This has resulted in an emphasis on sustainable and ethical marketing practices.
If you scroll through some websites going into 2024, you will notice that brands are now taking the time to highlight their initiatives, like eco-friendly packaging and ethical sourcing. This makes marketing in 2024 as much about brand values as the products themselves.
My advice as an experienced marketer who works with sustainable and ethical brands is that if you haven’t already, you need to figure out your brand values. Take the time to see how your brand is different; how are you putting in the effort to be a more ethical and sustainable brand? And, of course, while establishing these values, be sure to take the time to ensure they align with your overall brand strategy. The last thing you want to do is confuse your audience and surprise them with messaging that does not align with your overall strategy. If you need the extra boost, I always recommend utilizing the services of an agency specializing in brand strategy like Bold x Collective.
5. Customization through Big Data and Analytics
I’ve been saying this for the last ten years — do not neglect data! The modern consumer in 2024 expects customized experiences, and with the type of data we have access to, there is no excuse not to provide an excellent experience. We have access to tons of data — from LinkedIn to Instagram, Meta, Google Analytics (assuming you’ve installed it) and more. We have tons to work with, and using advanced analytics can help your brand create highly personalized content and recommendations, which move away from traditional mass marketing tactics. Out with the old, in with the new — focus on modernizing your brand and keeping your customers happy. In 2024, expect the use of more tailored bespoke experiences. Our agency at Bold x Collective is already integrating this for both ourselves and our clients!
Prepare Your Brand and Marketing for 2024
Marketing is going to change in 2024, and we all need to be ready. The marketing world in 2024 is a fusion of technological innovation and human-centric strategies. Brands that effectively utilize AI in conversations and immersive technologies like VR and AR and align with ethical values while also focusing on personalization and the impact of short-form content are set up for success. In this evolving digital world, adaptability and continual innovation are key to thriving in marketing.
Looking for a knowledgeable and experienced marketing partner in 2024? At Bold x Collective, we’re not just your agency but a partner. We have delivered results to clients for over 15 years and have adopted innovative solutions to thrive in the digital world. Our goal as an agency is to strategically approach your brand by understanding your business model with our in-house business consultants, followed by understanding your target market, their wants, needs and more. From here, we strategize. Are you interested in learning more about how we can potentially work together? Request a consultation with our agency — we look forward to meeting you.