1,000% Increase In Engagement for Toronto's Longest Running Jazz Club
Services and Results
Social Media Strategy, Social Media Management, Email Marketing
1,000% increase in social media engagement
Pain Points
The Rex Hotel Jazz & Blues Bar, a legendary jazz club in Toronto, faced a significant digital challenge. Despite hosting some of the world's most outstanding musicians and Canada's finest jazz musicians, the club needed to gain the digital traction it deserved. The Rex realized that its engagement needed to be improved digitally, lacking social media engagement and no consistent email marketing. This lack of digital presence led to reduced attendance at the club and the need for a sophisticated marketing strategy to help The Rex regain its digital presence.
Goals and Objectives
Bold x Collective, a leading digital marketing agency, was approached to enhance The Rex's digital presence. The agency's primary objective was to create a digital strategy to help increase The Rex's online engagement and drive attendance at the club. The strategy needed to focus on growing The Rex's social media platform through engaging content involving both artists and audiences and launching an email marketing incentive to keep the target audience engaged long-term.
How Bold x Collective Helped
Bold x Collective put together a carefully curated digital strategy for The Rex, focusing on growing The Rex's social media platform. The agency created engaging content for social media platforms involving artists and audiences, increasing exposure online. Bold x Collective also launched an email marketing incentive and platform to keep the target audience engaged long-term.
Outcome
The digital marketing strategy developed by Bold x Collective resulted in excellent results. The creative content and frequent update of shows generated a solid increase of 6,500 followers on Instagram, 8,000 likes on Facebook, and 4,500 followers on Twitter. The engagement on The Rex's social media platforms increased by 1000%, resulting in user-generated content pumped out by The Rex's patrons, leading to immaculate social proof. This drove an increase in club attendance, with an increase in Shopify ticket sales. The email marketing audience also grew a solid 628% through The Rex's online shop on Shopify, which increased Shopify ticket sales. Overall, the strategy by Bold x Collective was a massive win for The Rex, leading to increased attendance and a more robust digital presence.
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