Why Your Business Needs Video Marketing

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Video marketing is the future of marketing for businesses. When done correctly, it provides marketers with an appealing, informative, personal and visual way to reach their target audience, of course.

Video has become a major part of our everyday lives; we’re on so many video-centric platforms, TikTok Instagram TV, Facebook Live, YouTube, and Snapchat, to name a few. The different forms of video marketing you see include video interviews, vlogs, tutorials, video presentations, product reviews and demos, video testimonials, commercials and ads, as well as recording of live streams.

You build trust with your audience

Trust leads to conversions and sales. One of the main aims of marketing is to build trust and create a lasting relationship with your customer. By sharing useful tips, you teach your audience and they see your value which helps create a trusting relationship.

Video shows great ROI

Video production is not the easiest nor the cheapest undertaking, but it definitely pays off. If you have a specific focus in the video and an intriguing way to help your viewer understand your message clearly, it will definitely help bring more brand awareness. According to Aberdeen Group, video marketers achieve a 54% increase in brand awareness and get 66% more qualified leads per year.

Video boosts sales

Have you ever considered uploading a video to your landing page? This can be a great way to bring in more business as it can increase conversions by 80% by increasing the time customers spend on your site, decreasing bounce rates. When a potential customer watches a how-to or an informative video about a product, they tend to buy it. Consumers love visuals and this can greatly benefit your business!

Google loves videos

The more videos you have on your website, the more time visitors will spend on it. Longer exposure to your brand means more familiarity and trust, which is something search engines recognize. If you optimize your videos on YouTube for SEO with intriguing titles and descriptions, along with your website, this helps your SEO score greatly by proving to search engines that they should prioritize showing users your quality content.

Mobile and video work well together

90% of consumers watch video on their mobile in 2022, and this number is only going to go up. More people are using phones, so audiences are getting larger!

Videos make sense

Consider what form of information is more digestible: articles or video. Most say watching a video, especially when explaining a product or service. Do you want your consumer to understand your product or service better? Try a video – we guarantee your consumer will like it better than reading about it!

If you want to give video marketing a go and need some assistance to not only create a video marketing strategy, but produce a video from beginning to end, the Bold x Collective team is ready to help.