What Social Media Platform Is Best For Your Business?
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Social media… it is CRUCIAL in todays world. As a marketer at Bold x Collective, this is something that I always emphasize to my clients. If you want to keep growing your business, invest in content marketing and get on the social media platforms that resonate most with your business.
One thing I’m constantly bringing up to my clients is that it does not matter what industry you are in - there is a social media channel for everybody. If you are marketing a restaurant, why not showcase your delicious food through Facebook, Instagram and TikTok? Meanwhile, if you are an interior designer, Pinterest can definitely do wonders for your business when used correctly. As a game developer business, give YouTube a try! Long story short, there is a platform for everyone, and on these platforms, you have thousands to millions of individuals you can reach, whether you are a B2B or B2C company.
Let’s keep reading to see which social media platforms are best for your business.
1. Facebook
Facebook is fantastic for reach, engagement, views, impressions and driving traffic to a website or blog, but the community aspect of Facebook has begun to drop as due to frequent changes to the algorithm. The result of this is that if you want people to actually see your business, you need to have a paid strategy. Facebook is more focused on quality over quantity - you want engagement, so followers or fans isn’t the importance, but rather the reach of your content.
Facebook is great for targeting baby boomers and generations X and Y because they have a strong presence on this platform. When looking at the business perspective, Facebook is also beneficial for industries that have a media, allowing your account to boost posts strategically to target your relevant audience.
2. Instagram
Instagram is all about images and videos, so it’s essential that your content is visually appealing. Usually, for the best results, your feed should have a cohesive theme and your posts should complement each other. If you want to drive engagement and brand recognition, having a smart content strategy on Instagram is key.
Instagram has always been the best platform for brands, publishers and influencers in industries like travel, fashion, beauty, food, home and interior design. Now Instagram has grown so much more, with businesses from across industries connecting with potential customers through the platform, including real estate brokerages, filmmakers and much more. At Bold x Collective, we recommend that all business owners use Instagram, as it is best for brand awareness. It gives you the ability to develop relationships and build a community. Instagram is all about creativity!
In addition to all of this, Instagram recently launched a new video sharing feature, Instagram Reels. Through Reels, you can share a short video 15-30 seconds in duration, which is engaging, straight to the point and is accessible to a large audience. With the right hashtags and captions, and of course, quality content, you could garner thousands of views in mere minutes! Our team put together a guide for new Instagram Reel users, check it out to learn more.
3. YouTube
Video is huge. To make more engaging, visual content, we recommend businesses start a YouTube Channel. There are tons of ways to create creative video and then mix and share it on your other social media platforms. Video content is also a good way to partner with publishers, influencers, content creators and vloggers to get more brand exposure and share your marketing message with target customers. Taking advantage of creators’ existing platforms to find new customer groups to target is a major component of content strategy.
Any business can add value through video content for YouTube. As a business, you can create how-to videos, do-it-yourself elements, storytelling, and testimonials, introducing your business to consumers and communicating your brand message. Video content works for just about anybody, as long as you put on your creative hat. YouTube is home to so many active and engaged digital communities, with ample content on fashion, beauty, food, automotive, finance, real estate, travel, home design, renovations and so much more.
“Social media puts the public into PR and the market into marketing.”
4. Pinterest
Another highly visual platform where users engage and interact with content on the platform by uploading their own pins, pinning content from websites they like or repinning content currently on the platform.
Pinterest is a highly visual and creative space, more so than other platforms. Accordingly, Pinterest is best for industries including interior, home and design space, arts and crafts, food and drink, travel, wedding and bridal. The reason these industries tend to do so well is because consumers use Pinterest for inspiration, motivation and information. Content is crucial for engagement and success on this platform.
5. Snapchat
Snapchat is a platform where users share photo and video content with their friends and followers to give them a live feed. Snapchat content disappears after viewing or can expire after 24 hours if added to the user’s story. Snapchat has over 8 billion video views in a day and there are over 100 million daily active users. Snapchat is only growing.
Snapchat is the best way to reach 13-34 year olds, as over 60% of smartphone users are in this demographic. The bonus of this platform is that Snapchat is not limited to any specific industries - anyone can use it depending on their target market. With that said, if your target market is Millennials and Generation Z, you want to begin using Snapchat for your business. The platform supports sponsored ads as well, which is a great way to gain brand exposure.
6. LinkedIn
This platform is for professionals to connect and network. It also provides access to people, jobs, news and industry updates that help professionals with their job performances. There are over 400 million users across 200 countries and territories so LinkedIn definitely adds value.
LinkedIn is the best for B2B products and services. LinkedIn is a lot like Facebook, where it is more effective when a media budget is placed to push content and send your message to your target audience. The beauty of this platform is that you can target users by industry or job role, so you know the right people are viewing your page.
7. Twitter
Twitter is a very fast-paced platform. It is best for those who always want to be “in the know.” It’s best for international news and gossip, as people are tweeting daily using 140 characters.
Twitter is a great way of communicating directly with your customers and answering their questions. Communication is so straightforward and open on Twitter that businesses hear everything about their product or service, including criticism if something goes wrong. Twitter is best for brands that engage with other industry leaders such as news anchors, journalists, celebrities, athletes and more. Joining the digital conversation on Twitter can help your businesses if you have a large media budget.
8. TIKTOK
TikTok is showing tremendous growth over the last couple of years. In 2021, TikTok has a tremendous audience of 698 million individuals, and there have been over 2 billion downloads on the App store and Google Play, according to Oberlo. TikTok is creative, fun, and initially started with the younger generations of Gen Z’s, but the platform is quickly attracting a wider audience. The app enables you to create fun, informative videos under 60 seconds, with so many exciting effects and trending modern music available to make your TikTok engaging. And with the right usage of hashtags and captions, you could really grow your audience and get tons of views and website visitors!
Our team at Bold x Collective has put together a list of 40 TikTok ideas for small businesses - it is a must read for your TikTok strategy!
After reading this blog post…
We now know that social media has changed the way we interact with brands and make purchasing decisions. It’s a key element in how your target audience experiences your brand. You can learn more about social media and how to run a successful account, by reading our services guide. Do you think you are using the right platforms for your industry? If you are ready to seek expert advice on social media strategies and choosing the right platforms, contact us, we are here to help!
