5 Reasons Your Business Needs Content Marketing
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Traditional marketing is becoming less and less effective by the minute, and as a modern day marketer at Bold x Collective, it's important to mention that it is time to modernize your digital strategy. In the modern world of business, owners and marketing directors are beginning to learn the importance of investing in professional content marketing. Instead of constantly pitching your products or services, content marketing will provide your prospects with relevant, useful content to help solve their issues.
Content marketing is a crucial growth method for most businesses. It allows you to grow audience engagement, increase brand awareness and most importantly, improve sales.
“The most successful content marketers recognize content marketing as an opportunity to build trust. Once your brand becomes a source of useful, reliable information, you won’t have to chase customers—they’ll come to you. ”
Let’s take a look at why content is so important to your digital marketing strategy.
1. Content Educates Your Audience
When a customer decides whether a product or service is right for them, the first step is education. Prior to making the purchase, the potential customer must fully understand the product or service. Nobody wants to purchase a product that doesn’t solve their problem, let alone a product they know nothing about. With that being said, you must have content that properly educates your audience on what you can provide for them. Show them how you can solve their problem. Teach them through videos, through podcasts if it works for your industry, or show your customers using the product or service through tutorials or testimonials. The possibilities are endless, you just need to be creative and think outside the box. Just remember… EDUCATE.
2. Content Drives Your Social Media Strategy
When looking to connect with your target audience, a social media platform is crucial. Not only is it a tool to establish relationships with your customers, but it also gives you the ability to have direct conversations, get feedback and push new leads to your website. Ultimately, this is fuelled by strong content marketing.
Your content gives you the ability to take your social media conversations on a higher level. There is only so much you can type on a Facebook or Twitter post, but great content on a different platform such as Instagram, helps your audience learn more. This is a fantastic way to get more traffic on your website, or to your email opt-ins which can lead to potential leads and sales.
3. Content Fuels SEO
Search engines tend to be a go-to option for anyone who has a question or concern. What this means is optimizing your content can help you appear in relevant searches which helps bring leads to your website. If you want to strengthen your SEO strategy (Search Engine Optimization), you must have strong content.
SEO includes backlinks, keyword placements and website visitors. Your content helps you create web pages that can help achieve all these components. Without content, you would have nowhere to place your keywords and no page for your visitors to read. However, if you create content directed towards your target audience, they can engage... and you'll make your way to the top of search engine result lists!
4. CONTENT IS THE PRESENT AND FUTURE OF MARKETING
Intriguing content marketing is engaging, valuable and relevant, hence it is growing so drastically in todays world. There are so many companies that are just simply throwing information at their prospects, trying to sell them "stuff," but this is definitely not the way to do it. That is what we call SPAM in the modern world, and this is what we want to avoid. Hence content marketing. Plus there are so many ways to do it, which we will get into, in the next section.
5. CONTENT MARKETING IS EASILY ACCESSIBLE AND THERE IS SO MUCH OPPORTUNITY
Lets face it - content is everywhere, and it is so easy to access! As mentioned earlier, there are social media platforms that give you the ability to make content, and for free, which is the best part, so any business can do it. You can use TikTok, which is growing drastically, in fact, our team actually made a list of 40 TikTok ideas for businesses. Instagram Reels are also a growing trend, you can get thousands of viewers in minutes, with the right content and hashtags, which you can also read more about, in our beginners guide to Instagram Reels.
In addition, you could write strategic blog posts and share them to popular publications, and even your own blog; you could create informative YouTube videos, take advantage of Facebook Live and so much more. The opportunities are endless, and are definitely worth exploring.
YOUR BUSINESS NEEDS CONTENT MARKETING
With content, you will receive the attention you seek in order to collect leads and turn them into customers. Educate your audience, provide them with knowledge and build trust with them. The opportunities are endless, all you have to do is make the time to create high quality content that will be useful for your prospects. You can learn more about creative production and content strategy right here. Our process map thoroughly explains the steps to create a successful content strategy.
If you are ready to take the next step to accomplish successful content marketing, the experienced Bold x Collective content marketing team is here to help you get started.