How to Generate More Leads Using Social Media
Have any questions?
Just contact us below, our
team is always ready to help.
When business owners and managers think about social media, they tend to associate it with brand building, and overlook its potential for sales. It’s not like people buy products because of an Instagram, Facebook or TikTok post… right? Nope. WRONG!
The reality is, social media has the power to do way more than simply grow your brand and connect with customers. Social media platforms provide a lucrative strategic opportunity for lead generation.
Before we get into the social media aspect, let’s consider this question: how do we generate leads? You need to understand your target audience’s interests. Understand their needs and the types of products or services you could sell to them to fulfill said needs. You must be aware of their pain points and learn about how you can turn them into paying customers by addressing them. Conversions require a proof of concept – you need to show them how your product can help them solve their issue.
Now that we’ve established that, it’s time to connect social media with lead generation. Here are some of the best ways to start filling the sales funnel for your team, Bold x Collective edition.
1. Gated Content
When using social media for lead generation, you should leverage valuable content for some basic contact information from your digital audience. This valuable content is also known as gated content, where your viewer must input their information in exchange for access to your content. This can be anything from a blog post, to a promotion, to webinars or even a contest to gather emails or other information. Now that you’ve got their contact information, you are on the right path to converting social media followers into sales leads.
2. Running a Contest
This is a fantastic way to develop leads, as long as the contest presents something of value. When creating a contest, ask yourself two things - will someone actually be interested in winning this product or service because they see the benefit in it? Second, is this product or service valuable specifically to the people who have the highest potential to become your customers?
Your ideal contest entrant should be someone who has previously expressed interest in your company, your product, service, or even your social content. You need to offer your target market something they value so you can get qualified and engaged leads. Different ways to enter a contest can include liking, sharing, following or retweeting. You can also launch a contest entry form through a landing page which can convert your contest entrants into qualified leads.
3. Use Social Media Advertising
Social media advertising is highly beneficial, especially as of the last few years. With this type of advertising, you can choose your target audience according to age, location, surrounding areas and more. Using more specific target audiences is a great way to ensure the leads you collect meet your criteria. It’s always best to use an experienced agency for social media advertising initiatives.
“98% of sales and marketing leaders see value in social selling in the short and long term.”
4. Host a Webinar or Live Video
As previously mentioned, this is arguably one of the best performing types of gated content, making it a worthwhile investment. Let's say you are hosting a webinar on “How to Grow Your Social Media Engagement.” Prior to guests accessing your webinar, you require them to register in advance, providing their contact information. This is fantastic for you, as a business owner or manager because now you know, they were interested in learning about your company through the webinar and have now shared their contact information with you. You’ve just successfully generated quality leads.
5. Use Geo-targeted Search
Geo-targeted social search can help you find the exact people you want to target and invite them to check out your business or direct them to a special offer to get more leads. A perfect example of this is a sportswear company located in Toronto. Who are the greatest leads for that business? - Anyone in Toronto who goes to the gym. Lucky for you, the gym is something many individuals tend to share on social media.
6. Use Targeted Social Media Listening
Social media listening is about understanding what is happening in your industry - who is talking about you and your industry, and what’s trending. To keep track of this, you can use search streams to monitor necessary keywords and handles in your industry. You can then reach out to these people and establish a relationship that will keep your brand as the go-to when this person is prepared to buy your product or service.
Social media IS ONE OF THE TOP EFFECTIVE LEAD GENERATION TACTICS.
You need to understand what your target audience is interested in and how you can sell to them. You need to learn how to turn them into paying customers, and social media is a great way to do this. The Bold x Collective team at our Toronto digital agency is here to help you, whether it is about social media management, marketing, and even Pay-Per-Cick and Search Engine Marketing. Lets get started!