BRAND DEVELOPMENT

Overview

Whether you’re refreshing a brand or launching a new brand, in today’s competitive landscape having a brand that resonates with your target audience makes all the difference. We specialize in creating distinctive and influential brands that demand your target audience’s attention. We’ll make sure your brand doesn’t just capture market space, but also captures hearts and minds.

It’s more than just throwing together a bunch of shapes and colours. You want every experience someone has with your brand to be meaningful. This means, you must find what makes your brand extraordinary (brand positioning) and then communicate it to your target audience through your brand’s visual identity system, brand narratives and messaging.

As a digital first agency, we come across clients who have amazing brands and are ready to invest in search engine marketing, display advertising, conversion rate optimization and social media advertising. But we also come across brands who want to invest in digital marketing, but their brand isn’t all that it should be. In this case, we always recommend investing in brand development because it will benefit them more in the long run.

We develop full brand identity systems that consist of brand positioning, naming, logo design, colour palettes, typography, brand guidelines, voice, brand narrative, creative production and collateral development. We’ll take it a step further, invest in website design and development that is on-brand and ready to go from day one.

Some of our capabilities

• Brand positioning

• Brand style guide

• Collateral development

• User definition

• Logo design

• Packaging design

• Brand narrative development

• Toolkits and presentations

• Visual identity system production