Over the past decade, social media platforms have become integral to our daily lives, influencing various aspects of society and business. As we look to the future, it's essential to explore the emerging platforms and trends that will shape the landscape of social media in 2023 and beyond. 

As the digital landscape evolves, businesses and brands recognize the significance of personal branding. Establishing a compelling personal brand that accurately reflects your brand’s values and voice necessitates considerable time and effort.

Influencer marketing is your next step to having a successful and effective marketing campaign this holiday season! Who better to help promote your holiday sales this season than a social media guru?

Did you know that there are currently over 3.78B social media users around the world? With individuals spending more time online and, on their smartphones, the use of social media has skyrocketed, along with the crazy amount of attention it’s getting for businesses. Let’s talk about it!

A well-thought-out, strong holiday marketing strategy will help your business continue to build relationships with regular customers while attracting new buyers and driving brand awareness, all while increasing revenue.

In the business world, branding is the backbone behind every new brand and successful company. Not only does branding directly influence how consumers will view your product or service, but it serves as a long-term strategy that speaks to the purpose of your brand.

Social media, as we know, is one of the key growth tools for many businesses in 2022. We have so many platforms to utilize, from Facebook, Instagram, YouTube, Pinterest, TikTok, and more.

In the digital marketing landscape of 2023, your brand needs to form a relationship with TikTok, as this platform has been a game-changing opportunity for many businesses since it was brought into the digital marketing world.

People who are passionate about food and the dining experience love to share their experiences and reviews on social media; therefore, giving the food industry many huge marketing opportunities for their marketing strategy.

“How can I attract more consumers?” This is one of the most common questions that businesses ask themselves regularly, but what better way to know how you can attract more attention from consumers than to ask them directly?

SEO is an important process of improving your website’s online visibility on search engines, like Google, Bing, Yahoo and more. It’s a crucial component in your digital strategy.

The digital marketing strategies implemented by luxury brands are consistently expanding in the digital age to maintain their positioning and keep their target audience. This means finding ways to communicate and distribute not just their products but also their messaging.

Since the beginning of 2022, we have noticed many new trends that have taken over the e-commerce industry. As a result of the COVID-19 pandemic, consumers’ shopping behaviors have drastically changed. Let’s get into it.

Attention business owners and influencers – there is no better time for you to launch your own podcast than now! Let’s start with the basics. Where should you begin?

Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to help reach your goals.

Are you tired of putting so much effort into your TikTok only for them to be shadow-banned or seen by only a handful of people? This social media platform that started in 2016 is all the buzz and has been a tremendous tool for businesses and their exposure.

Prior to the pandemic, brick-and-mortar stores like Sephora or Shoppers Drug Mart’s Beauty Boutique dominated beauty sales with 85% of beauty products being purchased in person. Luckily, with a shift in consumer shopping habits, particularly a shift to online shopping and the growth of e-commerce businesses since the beginning of the pandemic, newer and smaller brands have had the opportunity to grow their businesses and compete with more established brands through digital marketing.

In this new digital age, more and more consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it’s important for businesses to stay up to date with their strategic approaches. This includes prioritizing social media as a primary tool in business processes.

While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities. However, Pinterest, an image sharing and discovery app, is home to over 459 million monthly users worldwide and drives more leads than all other social media sites – making it platform brands truly don’t want to underestimate.

This cultural phenomenon has taken the world by storm and many of us are still just as confused as you are. Being around since 2014, but making their way into mainstream media in 2021, NFTs have become all the buzz in the business world! From being involved in million-dollar auctions or having affiliations with A-list celebrities, the NFT has caught the public’s attention. Bold x Collective often gets clients and prospects asking them about NFTs and what exactly they are, as well as how they can potentially use them for their brand.