10 Must-Try Tips for Your TikTok to Perform Better

Have any questions?

Just contact us below, our
team is always ready to help.

Are you exhausted from putting in so much effort into your TikTok content only to have it shadow-banned or reach only a small audience? Since its launch in 2016, TikTok has become a popular social media platform and a powerful tool for businesses to increase their exposure.

However, navigating a new platform and understanding how to optimize your usage can be frustrating. In this blog, the TikTok marketing team at Bold x Collective will guide you through the top 10 tips to improve the performance of your TikTok ads based on the platform's algorithm. They will also explain how to utilize TikTok for marketing purposes for those who are unfamiliar with its benefits.

Before diving into these tips, let's explore the TikTok algorithm and the key factors that influence content visibility, particularly the "for you page" (FYP).

The "For You Page" (FYP) on TikTok provides users with a curated selection of videos from various creators, even if they are not following them. This page is influenced by the users' viewing preferences and habits through a recommendation system, which is an integral part of TikTok.

The recommendation system takes into account user interactions, video information, device, and account settings to deliver relevant content. As a result, the algorithm will prioritize showing you more content similar to the type of videos you engage with the most.

This personalized approach allows users to have a tailored watchlist of content that resonates with their interests. The number of followers a user has is not necessarily indicative of the exposure or engagement they will receive on TikTok, thanks to this recommendation system. This aspect makes TikTok a powerful tool for reaching your target audience quickly.

Now that you have a basic understanding of the TikTok algorithm and the significance of the "For You Page," you can leverage this knowledge to create content that maximizes your performance on the platform. Let's dive into the specifics.

1. Create shorter videos

The TikTok recommendation system prioritizes content that receives significant user interaction, including likes, shares, comments, and viewing duration. This indicates that TikTok takes into account whether users watch a video in its entirety or quickly move on to the next one.

To ensure your video doesn't get overlooked or skipped, it's advisable to create shorter videos. By doing so, you can capture users' attention right from the beginning and deliver your message clearly, reducing the chances of them skipping your video. This approach increases the likelihood of engagement with your content.

2. cater videos to different groups

As TikTok takes into account users' habits and viewing preferences, it's highly probable that users will engage with content that aligns with their hobbies, interests, and mindset. With this knowledge, brands can create videos that cater to specific niche communities, thereby reaching their target audiences and gaining higher levels of traction.

3. staying on top of trending effects

Bold x Collective consistently advises utilizing the "Explore" feature on TikTok, which reveals the latest trends, including popular songs, effects, and hashtags. It's advantageous to make the most of this feature as it positions you as relatable and up-to-date.

Jumping on the bandwagon can greatly contribute to the visibility of your videos. By aligning with a trend, viewers will already have expectations and are more inclined to invest their time in watching them since the content's primary purpose is entertainment.

4. use popular hashtags and keywords in your captions

The significance of incorporating hashtags and keywords into your captions or dialogue should never be underestimated. By utilizing popular hashtags and relevant keywords associated with a specific niche, you can significantly enhance your exposure.

Furthermore, using hashtags enables people to discover your content more easily when searching for specific topics, facilitating a quicker connection with your target audience.

5. engage with other creators and your AUDIENCE

In addition to posting your own content on TikTok, it is crucial to embrace the social aspect of the app. Take the time to actively engage with other creators' content and participate in the various interactive features available, such as liking, commenting, sharing, stitching, and duetting.

By engaging with other creators and their content, you have the opportunity to foster connections and potentially attract a wider audience through collaborations. As TikTok recognizes your interactions with specific accounts, it may associate your account with similar content, ultimately boosting your overall exposure.

6. use trending sounds

Every month, a fresh batch of trending sounds and video concepts emerges on TikTok. Many of these trends carry a humorous or relatable tone, presenting you with effortless content ideas that are highly likely to resonate with viewers and generate engagement.

Just like leveraging trending effects and popular hashtags, as discussed earlier, this approach enables you to swiftly connect with your target audience while staying true to your authentic voice. By capitalizing on these trends, you can tap into the current TikTok culture and increase your chances of attracting and engaging viewers.

7. post when your audience is online

Understanding your audience and adapting your content to align with their behavior and interaction patterns is essential for optimizing the performance of your TikTok videos. To facilitate this process, a TikTok Pro account is highly recommended.

By upgrading to a TikTok Pro account, you gain access to valuable insights and reports that provide information about when your audience is most actively engaged. You can find this data in the follower activity report, located within the follower tab. Leveraging this information, you can strategically schedule your posts to coincide with peak engagement times, increasing the likelihood of your videos gaining early traction and being showcased to a wider audience.

8. use cross promotion on all social platforms

If your brand maintains an active presence on various social media platforms like Instagram, Facebook, Twitter, and Pinterest, with a substantial following on these platforms, it's advantageous to leverage them to promote your TikTok videos.

By cross-promoting your TikTok content on other social media channels, you can raise awareness among your existing audience about your presence on TikTok. This strategy not only drives traffic to your TikTok profile but also has the potential to reach new groups of people who may not have been initially exposed to your content on TikTok. It's an effective way to expand your reach and engage with a broader audience across different platforms.

9. observe popular tiktok creators

One of the significant advantages of social media for businesses is the ability to gain valuable insights into your competitors' strategies. With their accounts openly accessible to the public, conducting a competitor analysis has never been easier.

Observe and analyze the tactics employed by popular creators within your industry or niche market. Take note of the videos that generate the most likes, comments, shares, and other forms of engagement. It's important not to simply copy their strategy, as you still need to differentiate yourself and establish your unique brand identity. However, don't hesitate to draw inspiration from these accounts and adapt their successful elements to suit your own approach. By carefully observing and learning from their achievements, you can cultivate a strategy that aligns with your brand and helps you stand out in the competitive landscape.

10. work with creators

We've discussed the importance of finding inspiration from other creators, and now it's time to elevate your strategy by exploring collaboration opportunities with them.

You can initiate collaborations through duets, influencer-style content, or even by connecting with them and creating videos together in person.

By implementing this approach, you not only appeal to your own audience but also tap into their followers, thereby increasing brand exposure and driving traffic for both parties involved.

With the combined engagement of your audiences, your TikTok content is bound to achieve significant reach and further amplify its visibility through the platform's recommendation system.

These are the top 10 tips from Bold x Collective to enhance the performance of your TikTok. If you need additional guidance or assistance in getting started, the expert team at Bold x Collective is available for a complimentary consultation. Don't hesitate to reach out—they're dedicated to helping you succeed.