Work With Influencers To Grow Your Brand
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How much digital content do you view on the daily? An even more pressing question… how much of that content do you trust and engage with – especially when it comes to purchasing a product or service?
That is where influencers come in - individuals with an established online presence who have the potential to organically influence the opinions and behaviours of your target audience. Just like bloggers and television personalities, these people have built a name for themselves by producing quality, interesting content which attracted a following and engagement from people that trust them. With trust comes respect, so audiences value these influencers’ opinions.
Here is our list of reasons why you should work with an influencer to market your brand.
1. Sales
Influencers generate sales which is why so many brands leverage them for marketing. Once the right influencer begins to create and share content about your product or service, you are guaranteed to start getting sales. You are likelier to get conversions rather than blasting out sponsored content, as users are likelier to spend money on a product endorsed by someone they recognize than on something they saw in an ad.
2. Content Creation
Influencers are fantastic at creating content, pumping it out and getting engagement. In this aspect, influencer and brand relationships are mutually beneficial. They get more content ideas and you get to interact with their audience. This brand exposure for your company.
3. Brand Awareness
Influencers provide a link between your brand and an untapped digital audience, helping you broaden market awareness. When they begin sharing your product or service on their platforms, consumers begin to learn about your brand. Now you’ve generated traction and brand awareness, potentially kickstarting their customer journey.
“Businesses that spend $1 on influencer marketing typically see a ROI of $6.50.”
4. Trust
Their opinions are trusted amongst their large audiences. Partnering with an influencer to communicate your brand message is a huge road to success. Depending on the popularity of the influencer, they may be spoiled for choice when it comes to brand partnership, so if they opt to work with you, you can trust that their endorsement is genuine.
5. Relationship Building
Building relationships takes time and using influencers to reach their audience allows you, in a sense, to fast track that process. Influencers build relationships between their followers and your brand. They act as a “middle man,” which helps grow your audience.
6. Communication experts
Influencers’ build their careers the digital world, so they have excellent communication skills. You can trust them to convey your brand’s vision and message in an engaging way, fostering connection between their audience and your brand.
7. They Help You get Leads
The moment a consumer sees your product on an influencer’s page, they are already envisioning the product or service for themselves. With the product on the mind, it is easier to convert the lead into a paying customer.
Overall, influencers can potentially be quite beneficial to your product or service. To begin collaborating with influencers to grow your brand, contact Bold x Collective and we can help get you started.