Is Email Marketing Still Relevant?
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Social media is more relevant and influential in our lives than ever; search engine optimization is everywhere; mobile marketing is in; what does this mean for email marketing? With all these emerging new channels and trends, you may be surprised to learn that email marketing is not going anywhere. Email marketing is still effective and remains one of the most profitable marketing tactics.
Email marketing provides tons of opportunities for your business and brings a better return on investments. Our team at Bold x Collective put together the following list of the benefits of email marketing.
1. Target Audience
You have control over your target audience. unlike the less precisely targeted traditional advertisements on billboards, newspapers or television, where you never know who will see it. With email marketing, you can choose your recipient list based on their lead status, demographics, location and other data. A targeted advertisement via email ensures that your potential customer gets a more specific email directed to his or her needs. When consumers feel that content is relevant to them, they are likelier to engage with it.
2. Increase Brand Awareness
Each time you send an email, the viewers get a glimpse of your business and brand. With a strategic email marketing plan that highlights targeted content, your brand will build value and trust over time. Then, when the day comes that a customer needs products or services, your business has a better chance of turning those leads into customers. Their existing knowledge from your emails will ease their customer journey and boost overall satisfaction.
3. Share!
Email marketing is easy to share, requiring only a single click for users to send your branded content to their social circles. Subscribers can share deals, news and offers with their friends and families, which can help your brand gain more exposure.
“81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention.”
4. Analytics are Always Available
Analytics are a precise and valuable measurement of the success of your email campaign. These analytics are so much more than just percentages; they are insights into your customers interests, behaviours, and interactions with your business and content. This key information can help you develop your marketing strategy and further improve future email campaigns based on past performance.
5. Email Marketing is Inexpensive
This is the best part about email marketing - there are no unnecessary costs. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent. These are huge returns, so email marketing is definitely worth the investment.
In today’s business environment, email marketing is still a key piece of the lead generation puzzle. Working with a trusted marketing strategist to create an email marketing plan makes the process simple and strategic. Contact Toronto digital agency Bold x Collective to speak with a strategist today.