An Introduction To Social Media Listening
Have any questions?
Just contact us below, our
team is always ready to help.
Social media is so much more than just a personal platform. On top of being a platform to connect and stay in touch with friends, it is a vibrant space for commerce. A successful social media strategy reaches your target audience with content that best represents your brand. In order to achieve this, social listening is key.
Social listening goes beyond replying to questions or comments about your brand - it's about extracting key insights from digital social discourses that you can use for your strategy. Here are some steps on how to successfully utilize social listening, that our team at Bold x Collective has put together.
What exactly is social listening?
Social listening tracks online conversations on specific topics, keywords, phrases and brands. This also includes leveraging your insights to find opportunities or create content for your audiences. It's so much more than your social media notifications; there is so much insight to be gained beyond all this.
““Monitoring sees trees; listening sees the forest,” ”
Social listening helps you track how your brand is performing online, create content for your audience, brainstorm ideas for marketing campaigns, improve customer experience and come up with strategic product decisions.
With listening, you access and analyze the bigger picture behind all the conversations and use the knowledge to craft the perfect social media strategy.
What are some of the things you can do with social listening?
1. Track your overall brand:
If you want to get the consensus for your brand, social media is the place to go, as long as you consistently pay attention to what people say. Your listening must always be on; don’t wait for a crisis to happen - get ahead of or mitigate any potential crisis and start using social listening for your business as part of your regular strategy. This will provide data on how people feel about your brand over time, which can help you with product releases, trend predictions, and more business activities.
Listening allows you to understand the ‘why.’ When you see shifts in how people feel about your brand, you must dig deep and get to the reasoning behind why that is the case. Has a new product release affected your reputation? Was your website down for a while? Understand the reason why people are talking about you and it will be easier to fix any issue.
2. Create content your audience wants
Dig into current content trends to determine what matters to audiences right now. Social listening gives you a clear view of conversations taking place within your industry and about your brand. You can achieve this through analytics, which track anything along the lines of keywords, hashtags and topics that relate to your target audience.
You can take advantage of what potential customers are talking about and create content around it. Content includes digital ads, blog posts, videos and more. All of these should relate to your discoveries from social listening. All this and more will help you connect more effectively with your audience.
3. Generate Ideas for Marketing Campaigns
The way to create a successful social media campaign is by seeking opportunities in the marketplace. With social listening, you can brainstorm new marketing ideas by examining specific trends in conversations. A perfect example of this can be a social media contest with a grand prize included; you are guaranteed to get entrants (because who doesn’t love contests) and you get more engagement - resulting in leads.
All in all, the ultimate way to create ideas for your marketing campaigns is stay on top of trending topics - social listening is key!
4. Make smart product and service decisions
Creating new ideas for products or services and formulating your marketing strategies requires a ton of research, including social listening. This allows you to see how your customers feel about current and past product or service experiences.
With social listening, you can make discoveries such as the type of features preferred and which were not; why certain products or services did better than others; and what new products or services would your audience want to see.
Look beyond the surface - dig deeper and find the hidden trends through social listening.
With the help of social media listening tools, you are guaranteed to improve your business and ultimately, get more leads. Perfect your strategy with social listening; contact Bold x Collective and we can get you started.