55 Marketing Words and Phrases to Boost Your Brand
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When it comes to marketing, certain keywords and phrases have the power to capture attention and resonate with your target audience. As business owners and marketers, it is crucial to understand which words will appeal to your audience, and that's where strategic copywriting plays a vital role.
For instance, if you aim to create a sense of urgency and invoke FOMO (fear of missing out) in your marketing, choosing the right words that resonate with your audience and compel them to make an immediate purchase is essential. On the other hand, when selling products through an ecommerce store, highlighting a sale and emphasizing the savings can be effective. It's important to select the appropriate words that convey value to your audience.
In this blog, the expert copywriting team at Bold x Collective shares a variety of words and phrases that can be utilized to persuade consumers and enhance your marketing efforts.
First and foremost, we have emotional marketing. With this type of marketing, one uses words that evoke an emotional response from viewers. This includes words, phrases, or images of things that make them feel happy, excited, scared etc. Here are some examples:
Words and Phrases that encourage feeling of urgency
While supplies last
Act now before time runs out
Last chance
Don’t want to miss out/ Can’t miss this
For a limited time only
Limited edition
Sale ends soon
Until midnight tonight
Limited quantities available
Offer ends soon
Exclusive
Temporary
Only
Hurry
Now
Words and Phrases that make people feel safe and trust your brand
We’ve got your back
Affordable
Guaranteed
We get it..
Check out our testimonials
Check out our FAQ section
You have nothing to lose
Chat live with one of our specialists/consultants
Aren’t you tired of…
Enhance your life
Words and Phrases that make people feel joyful
Live your best life with…
You deserve…
Enjoy this season with…
Extra savings
Enhance your beauty
Us
We
Together
Hopeful
Enthusiastic
Next on the list, we have words and phrases that evoke the concept of savings and incentives. Customers appreciate opportunities to save, and offering incentives is a highly effective marketing tactic. It entices customers to make a purchase and adds value to their buying experience. Here are a few examples of such words and phrases that can be used in your marketing strategy:
Words and Phrases That imply savings
Free
Buy one, get one (BOGO)
Sale
% Off
Bargain
Deals
Savings
Affordable
Bang for your buck
Off entire store
Words and Phrases that Imply Incentive
Complimentary
Free gift
On us or on the house
Exclusive members get early access
Extra
Bonus
Coupon
Discount
Offer
Added discount
Conclusion
By incorporating these terms, either individually or in combination, into your advertisements and marketing campaigns, you can effectively capture your readers' attention and engage them based on the specific goals of your campaign.
If you require additional support with copywriting for your next campaign, our team of skilled copywriters at Bold x Collective is here to help. We possess a deep understanding of various industries and know which strategies and creative approaches work best for different audience types. Contact us for a complimentary consultation!