55 Marketing Words and Phrases to Boost Your Brand

 

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When it comes to marketing, certain keywords and phrases have the power to capture attention and resonate with your target audience. As business owners and marketers, it is crucial to understand which words will appeal to your audience, and that's where strategic copywriting plays a vital role.

For instance, if you aim to create a sense of urgency and invoke FOMO (fear of missing out) in your marketing, choosing the right words that resonate with your audience and compel them to make an immediate purchase is essential. On the other hand, when selling products through an ecommerce store, highlighting a sale and emphasizing the savings can be effective. It's important to select the appropriate words that convey value to your audience.

In this blog, the expert copywriting team at Bold x Collective shares a variety of words and phrases that can be utilized to persuade consumers and enhance your marketing efforts.

First and foremost, we have emotional marketing. With this type of marketing, one uses words that evoke an emotional response from viewers. This includes words, phrases, or images of things that make them feel happy, excited, scared etc. Here are some examples: 

 
 

Words and Phrases that encourage feeling of urgency

  • While supplies last

  • Act now before time runs out

  • Last chance

  • Don’t want to miss out/ Can’t miss this

  • For a limited time only

  • Limited edition

  • Sale ends soon

  • Until midnight tonight

  • Limited quantities available

  • Offer ends soon

  • Exclusive

  • Temporary

  • Only

  • Hurry

  • Now

Words and Phrases that make people feel safe and trust your brand

  • We’ve got your back

  • Affordable

  • Guaranteed

  • We get it..

  • Check out our testimonials

  • Check out our FAQ section

  • You have nothing to lose

  • Chat live with one of our specialists/consultants

  • Aren’t you tired of…

  • Enhance your life

Words and Phrases that make people feel joyful

  • Live your best life with…

  • You deserve…

  • Enjoy this season with…

  • Extra savings

  • Enhance your beauty

  • Us

  • We

  • Together

  • Hopeful

  • Enthusiastic

 
 

Next on the list, we have words and phrases that evoke the concept of savings and incentives. Customers appreciate opportunities to save, and offering incentives is a highly effective marketing tactic. It entices customers to make a purchase and adds value to their buying experience. Here are a few examples of such words and phrases that can be used in your marketing strategy:

Words and Phrases That imply savings 

  • Free

  • Buy one, get one (BOGO)

  • Sale

  • % Off

  • Bargain

  • Deals

  • Savings

  • Affordable

  • Bang for your buck

  • Off entire store

Words and Phrases that Imply Incentive

  • Complimentary

  • Free gift

  • On us or on the house

  • Exclusive members get early access

  • Extra

  • Bonus

  • Coupon

  • Discount

  • Offer

  • Added discount

 
 

Conclusion

By incorporating these terms, either individually or in combination, into your advertisements and marketing campaigns, you can effectively capture your readers' attention and engage them based on the specific goals of your campaign.

If you require additional support with copywriting for your next campaign, our team of skilled copywriters at Bold x Collective is here to help. We possess a deep understanding of various industries and know which strategies and creative approaches work best for different audience types. Contact us for a complimentary consultation!

 
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