250% Increase in Digital Engagement for a Top Toronto Restaurant
Services and Results
Website Development, User-Experience, Search Engine Optimization, Visual Identity Design
From Vision to Virtual Reality – A Journey of Authenticity, Innovation, and 250% Increased Engagement
Pain Points
The Sultan's Tent & Café Moroc is a Moroccan and Middle Eastern restaurant in Toronto that offers excellent dining and entertainment experiences. They aimed to achieve a consistent brand and website layout that is user-friendly and easily accessible for users but needed a trusted partner to help them bring it to life. Bold x Collective was the team they turned to for their branding and web development expertise to make this vision become a reality.
Goals and Objectives
The primary goal of The Sultan's Tent was to create a website and visual identity that would accurately reflect its brand and mission. They aimed to establish a compelling online presence, highlighting their exceptional dining and entertainment services and facilitating easy customer reservation-making. The website was required to be visually striking, informative, and user-friendly.
How Bold x Collective Helped
The team at Bold x Collective assisted The Sultan's Tent by revamping the restaurant's colour scheme, typography, and overall aesthetic to represent the culture. The team prioritized authenticity and originality in making The Sultan's Tent stand out. They dedicated their time to researching competitors within the same industry in the city. The Sultan's Tent approved the final rebrand and was delighted with the new visual identity.
Once the visual identity was approved, the Bold x Collective team assisted in developing a user-friendly website. The team aimed to create a modern and elegant, on-brand website that is easy to navigate and accessible to a wide range of users. The website's copywriting was crafted with meticulous attention to detail, ensuring it was enriched with keywords and ranked higher on Google. The final product was a stunning website that accurately reflected The Sultan's Tent & Café Moroc’s brand.
Outcome
The team's hard work led to creating an impressive visual identity and website that aligns with The Sultan's Tent's brand and mission and is an effective marketing tool. The website has significantly attracted new customers and engaged with existing ones, increasing visitors by 250%. Additionally, it has simplified the reservation process, making it easier for customers to make reservations.
GET IN TOUCH
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