INSIGHTS
Our expert team sharing insights on the ever-evolving world of digital marketing, culture, content and much more. Find tips, tricks, tool, and techniques. Not sure what to read? Hover over a post for a taste.
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DRIVEN BY CREATIVITY. MEASURED BY RESULTS. BOLD X COLLECTIVE. ACCELERATE GROWTH.
The Art of Connection: Understanding the Importance of Emotional Marketing
What is emotional marketing? It is the art of real connection; it goes beyond a product or service. It is a tactic that leaves a long-lasting impact.
Tis the Season for Creativity: 10 Unforgettable Marketing Campaigns
As a marketing agency specializing in campaign production, from creative assets to concepts and direction, we love to explore some of the best campaigns out there!
Tesla's Marketing Strategy Broken Down: A Path to Electric Excellence
In this blog, the marketing experts at Bold x Collective will explore Tesla's marketing strategy, including its target audience, digital approach, customer experience, brand partnerships and global expansion.
Brands and Celebrities Unite: The Best Endorsements of 2023
In this blog, the digital experts at Bold x Collective will dive into the most captivating brand endorsements of the year, highlighting the influential figures who have contributed to their success!
Cracking the Code of Apple's Marketing: Understanding the Psychology
In this blog, we'll delve into Apple's marketing playbook and uncover the psychology behind the strategies that have turned this brand into a global icon. Let's explore the specifics behind Apple's marketing approach!
Meet Bobbi Althoff: The Viral Sensation and the Power of Personal Branding
Have you heard the name Bobbi Althoff? She is the YouTuber and podcaster who found fame on TikTok in 2023 – and it was so sudden. The 26-year-old podcast host started her journey to fame during her famous interview with the legendary Drake, when she showcased her dry, casual, sarcastic brand during their interview.
Holiday Marketing 2023: Your Guide to a Profitable Marketing Season
In this blog, we will break down the essential steps for a fantastic holiday marketing campaign. From setting clear goals to creating engaging content and analyzing results, we've got you covered. So, let's get started together to make your holiday campaign shine in 2023!
Fall Campaigns: 10 Seasonal Marketing Concepts from Our Agency
As the leaves turn brilliant shades of red, orange, and gold, and a crisp chill fills the air, there's no denying that fall is here. It's a season of change and renewal and an incredible opportunity for businesses to refresh their marketing strategies.
Sip and Succeed: Breaking Down the Starbucks Marketing Formula
Starbucks’ success stems from a marketing strategy that cleverly combines product, location, price, and promotion. Let's break down the brilliance of their marketing strategy; Bold x Collective edition.
Fyre Festival Exposed: A Marketing Masterclass in What Not to Do
This dramatic, failed venture was billed as the epitome of a "luxury music festival" held on a private island, endorsed by A-list celebrities and supermodels, and attracting attendees willing to part with over $10,000 for the privilege. While the festival descended into chaos and became synonymous with disaster, its marketing efforts raised substantial money.
Controversy and Consequence: the Balenciaga Ad Scandal
Our agency Bold x Collective took the time to observe the unfortunate misstep that befell Balenciaga in November 2022. At Bold x Collective, we strongly believe in the power of strategic planning. In fact, it's not just a belief; it's our mantra. We understand that every campaign, regardless of its scale or ambition, demands thorough research and deliberation before execution.
Maximize Your Brand's Impact through Strategic Marketing Campaigns
Marketing campaigns are key to any business's outreach efforts, and when done right, they can make a lasting impression on the audience! To achieve this, marketers need to master strategy, creativity, and emotional connection. It goes beyond just your visual assets. Instead, you need to create content that actually works. You know what they say… content is king, context is key.
Revolutionizing Brand Engagement With Gamification
Gamification has emerged as a widely embraced tactic in contemporary marketing endeavours. By utilizing gaming elements with marketing strategies, brands can drive interactive encounters that captivate audiences, escalate engagement levels, and foster active community involvement.
Understanding The Barbie Movie's Masterful Marketing Strategy
Since her debut in 1959, Barbie has symbolized femininity, ambition, and empowerment. Over time, she has evolved to reflect societal changes, becoming more diverse, inclusive, and socially aware. To make the most of Barbie's popularity, a movie was released with a creative marketing strategy that included inclusive storytelling, community involvement, and nostalgia.
The Ultimate Guide to Mastering Social Media Analytics
As social media continues to surge, so does the importance of deciphering the data it generates – the data that has a potential to help you improve your business, thus leading to increased conversions. Allow us to explain how it works.
The Power of Open-Mindedness in Marketing: Embracing Adaptability, Innovation, and Customer-Centricity
When selecting a marketing agency, it becomes vital to seek a team that embodies the qualities of adaptability, innovation, customer-centricity, collaboration, continuous learning, and the ability to overcome biases.
Threads App: Instagram's New Text-Based Social Media Platform Challenging Twitter
Instagram, the popular photo-sharing platform, has ventured into the realm of text-based social media with the introduction of the Threads app. Designed to compete with Twitter, Threads has become available in several countries. Within hours of its launch, the app garnered tremendous attention!
Unleashing the Potential of User-Generated Content (UGC) for Social Media Success
In the modern digital era, social media has become an essential platform for businesses to establish connections with their target audience and foster meaningful brand engagement. To differentiate yourself in the midst of a crowded social media landscape, our team of seasoned professionals recommends embracing User-Generated Content (UGC) as a powerful tool to elevate your digital presence.
Mastering the Art of Digital Marketing for Medical Spas: Essential Strategies for Success
As this industry continues to soar, so does the competition. Conventional marketing tactics no longer yield the same results they once did. A comprehensive and contemporary digital marketing strategy is imperative to captivate your target audience in this digital era.
Digital Marketing Strategies for Lawyers: Elevate Your Law Firm's Online Presence
In the ever-evolving legal industry landscape, lawyers must adapt and embrace the power of digital marketing. To stand out from your competitors and capture the attention of potential clients, it is imperative to craft an effective marketing strategy highlighting the unique value your law firm offers.