Top 10 Digital Marketing Trends You Need to Know in 2022
Have any questions?
Just contact us below, our
team is always ready to help.
Nowadays, it is nearly impossible to run a successful business without having an effective digital strategy in place. We know that digital marketing isn’t going anywhere anytime soon. But how can we make sure our content remains relevant?
With the rise of new digital trends, the expert team at Bold x Collective put together a list of 10 picks of trends you should implement in your strategy for 2022!
1. Micro Influencers
In recent years, the shift towards marketing on Instagram and TikTok has resulted in the rise of using influencers to accomplish marketing objectives. Influencer marketing is forecasted to grow to about $24.1 Billion USD by 2025 according to this market research report. Due to this monumental growth, businesses cannot afford to miss out on using influencers in their digital strategy.
You may be wondering how you can implement this successfully on a budget. That’s where Micro Influencers come in. Micro Influencers are one of the best ways to promote brand awareness and reach niche markets. Influencers with smaller amounts of followers are not only cost effective, but their small following translates to a tighter knit, active community, meaning more authenticity and higher levels of engagement
2. Social Responsibility
Millennials are the largest group of consumers, so it's important to keep their values and preferences in mind and integrate these into your digital strategy. According to this report, 94% of millennials would buy from a company with an effective corporate social responsibility initiative and 73% of millennials would pay extra for sustainably made products. This trend points to the increased importance of transparency to this segment and should be a major consideration when creating marketing content. Initiatives such as diversity and inclusion, ethical production and labour, and cultural sensitivity are examples of things that can be incorporated in your brand identity.
3. More Video Content, and Keep it Short & Sweet
Video content will soon become the bulk of marketing efforts. At Bold x Collective, we strongly believe that video will replace static assets and become the cornerstone of all marketing campaigns”. With Instagram and TikTok being the most popular platforms among Generation Z and Millennials, marketing content pushed on these channels must be easily digestible and engaging.
Short videos typically have higher retention rates and are ideal for smartphone users, therefore, implementing these videos in your strategy is worth the investment. Learn more about how to jumpstart your marketing strategy on our recent blog here.
4. Keyword Optimization is Key Priority
Keyword optimization plays a very important role when it comes to how your customer can find you via search engines. In 2022 prioritizing key words will not only aid with driving traffic to your social channels and drive sales up but it will also help you as a marketing professional or business owner better understand user behaviour. Once you understand user behaviour and find the right keywords to reach your target audience, you can adjust and streamline your digital marketing accordingly. For more guidance, check out our blog post on how to get started on optimizing your SEO.
5. Offering Value Through Products Aka Storytelling Marketing
As mentioned previously, Millennials prefer brands that are transparent. Alongside transparency comes the ability to implement storytelling in your marketing tactics. Millennials care about where their dollars go and want to support organizations that reflect their values. As such, consumers prefer to know the process, history and/or emotion that goes into the product/service they are purchasing.
You are no longer just selling a product or service; you are now promoting a lifestyle or philosophy that is attached to your brand. Consumers that resonate with this will be much more inclined to want to learn more about your brand and become customers.
6. Brands Investing More in Automation and AI
Because the market is now highly saturated with advanced technology and digitalization, consumer behavior and demands have resultantly changed. With this shift in consumer behavior, brands must adapt and find a way to invest in technologies that merge the physical and digital experience. The ability to do this successfully will be the differentiating factor between a brand’s competitors, providing customers with not only a product but an experience associated with the product and brand. AI and automation aid with improving a company on an organizational level.
7. Focusing on 3-5 Social Media Sites
Who doesn’t love using social media? It's a free tool that can be used to maximize traffic to your website and help convey your brand identity. But is using all social media platforms that are available to you necessary? 64% of businesses currently operate with 2-5 social media platforms while 7% only use seven or more. With a strategically minimal presence on social media platforms, businesses can focus on effective marketing and targeting for the ones they are on. In this regard, quality is better than quantity. Quality content that is focused on your specific demographic/customer base could get you farther than content with no direction aimlessly posted across many platforms.
8. Meta Marketing
Consider including Meta marketing when developing your overall marketing efforts in 2022. Meta marketing is described as the “synthesis of all managerial, traditional, scientific, social and historical foundations of marketing,” a term by EJ Kelly while discussing the issue of ethics and science of marketing. By incorporating Meta into your marketing strategy, you are allowing for a wide variety of customers to see and find their needs in one place with your brand. This makes your brand both versatile and indispensable.
9. LinkedIn Marketing
With more and more social media users migrating to LinkedIn and the rise of remote work, LinkedIn has proven to be a valuable social media platform for workplaces to build a presence. By fostering connections with your colleagues, consumers, and other brands in the same industry, LinkedIn allows businesses to seek recruitment opportunities and work on internal branding and organizational behavior insight. Having this insight could potentially benefit your overall brand identity and improve work culture and internal communications.
9. Branded Audio Content
Lastly, another tactic to consider when forming your digital strategy for 2022 is to create branded audio content. This means finding innovative ways to reach customers through audio. This could be creating a TikTok sound with a trending song and voiceover of your brand introduction or partnering with podcasts related to your niche market. Doing this will increase exposure and provide an aspect of subliminal messaging. For example, when you’re scrolling through TikTok but somehow remember that one catchy trending sound word for word. The repetitiveness and audio format impacts the way your brain perceives it. This can ultimately help consumers remember your brand and help it stick out.
Now that we know some of the biggest digital marketing trends in 2022, we hope you’re ready to get started. Need some extra guidance? Trying to figure out how to get started? The expert team at Bold x Collective is here to help! Contact us for a complimentary consultation – we’re here to help.