The Benefits Of Mobile Marketing
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During the last few years, the growth of mobile marketing has been quite strong and this is projected to continue. As marketers engage with their customers, they can hold conversations, cater to their needs and provide value to them.
Business owners need to understand the many advantages of mobile marketing and how these benefits can impact their own businesses. Here is Bold x Collective’s list of why you should use mobile marketing.
1. Mobile marketing has a huge reach
Almost everyone has either an iPhone or other type of smartphone. They are portable, easy to access and sold everywhere. Mobile phones are the number one way of communication in today’s increasingly fast-paced, digitized world.
2. Instant Results
The average person has their mobile phone on them all day; we never leave home without it and majority of the time, our mobile phones are on. This means we receive all messages and notifications right as they’re sent. This is good for business owners because you can use this tactic to get your marketing message out instantly and directly.
3. Simplicity
This medium makes it easy for business owners to share promotions and marketing incentive services to users. As users, you would keep the information on handy until needed. For example, if you’ve received an online coupon for clothes it easier to issue promotions and marketing incentive services to the customers via mobile marketing. Customers usually use these coupons during the checkout to receive the discount.
“The trend has been that mobile was winning. It’s now won.”
4. Tracking Responses
A great thing about mobile marketing is that response are trackable in real time - the data is always available. This helps the advertiser to understand and analyze user behaviour which informs the creation of buyer personas.
5. Going Viral
Mobile content is easily shareable with a click of a button, which is fantastic for marketers. Usually, videos are the most likely form of content to go “viral” assuming that the post includes relevant information and offers. If a video is beneficial, at least some users are guaranteed to share it with their family and friends.
6. Mobile Payment
This is a total game-changer for e-commerce. This form of payment is very convenient for mobile phone users - it’s quick and secure.
7. You can reach a huge audience
With mobile marketing, mass communication is made easier; businesses are able to reach a diverse audience. You can even geo-target by sending location-specific messages to those using GPS and Bluetooth technology, along with demographic targeting.
The mobile marketing world is only growing. Business owners and marketers need to use it to engage with customers and provide value to them. If you are ready to get your mobile marketing strategy going, contact Toronto digital agency Bold x Collective to get started.