Best Email Marketing Practices to Generate Leads
Have any questions?
Just contact us below, our
team is always ready to help.
Have you incorporated email marketing into your digital strategy? If your answer is no, now is the perfect time to do so.
While there are numerous innovative methods to market to your target audience, email marketing remains one of the most reliable and effective ways to generate leads. With a well-crafted strategy, you can successfully convert prospects into paying customers who genuinely appreciate your brand.
In this comprehensive guide, our expert digital team at Bold x Collective covers everything you need to know about email marketing, along with best practices that will empower your business to generate valuable leads.
First and foremost, it is crucial to emphasize that buying email lists is not a recommended approach. This practice often leads to prospects either disregarding your content or marking it as spam. Moreover, it removes the prospects' freedom to opt into receiving your emails. Starting the brand-to-customer relationship on such a negative note will result in higher opt-out rates and, not to mention, it is also illegal.
Once you have a thoughtfully curated list of prospects obtained organically through website traffic and membership sign-ups, you can proceed to optimize your email list using lead scoring. This tactic enables you to filter prospects based on their engagement with your emails, helping you identify those who are more likely to convert and warrant additional attention.
By focusing your efforts on this refined list of prospects, your brand can achieve higher conversion rates and a better return on investment, directing your resources where they matter most.
Now that you have organized and optimized your prospect list, it's time to craft compelling emails. There are numerous tactics you can employ when composing your emails, but here are some of our favorite strategies that will help your emails stand out in your prospects' inboxes.
Name the offer in the subject line, in a fun, intriguing way that will make your viewer interested!
Keep the main message and call to action above the fold.
Include a personalized touch by adding your name and having a sign-off; viewers love it.
Have a clean and concise email – no one likes too much content at one time!
First and foremost, including your offer, promotion, or main announcement in the subject line is an effective way to capture the reader's attention. This approach gets straight to the point and provides an immediate reason for them to seek more details. For instance, a subject line that states "25% off the ENTIRE site" introduces an enticing incentive, reducing the reader's opportunity cost and creating a sense of FOMO (Fear of Missing Out). This encourages readers to explore your website and make a purchase.
In addition to this strategy, it is beneficial to keep the main message and call to action of the email easily visible to readers at first glance. This means including the essential information that is immediately visible when opening the email, without the need for scrolling.
Not everyone opens every email they receive and often only view the content that is above the fold. If the text above the fold is intriguing enough, readers will be motivated to learn more. Therefore, the content above the fold plays a crucial role in capturing and maintaining readers' attention, significantly influencing their decision to become paying customers.
Research on users' scrolling behavior and attention spans indicates that approximately 57% of users' page-viewing time is dedicated to the content above the fold (visible without scrolling). Utilizing this information to your advantage ensures that the most vital details are included in this prime area of visibility.
Now that you have determined where to place the most relevant information, let's explore the key elements that make email content effective. I strongly recommend incorporating personalized touches such as a personalized greeting and a signature sign-off. These personalized elements add a human touch, enhancing the connection with the reader and fostering a sense of personalization.
Including a personalized greeting with the recipient's name immediately grabs their attention, making them feel addressed on a personal level. Furthermore, incorporating a signature sign-off in your emails assures the reader that there is a genuine person behind the communication, adding an extra layer of authenticity.
Establishing a connection between the customer and the brand is vital, as it directly impacts their purchasing power. Authenticity plays a key role in creating this connection.
Lastly, a simple yet crucial tip is to keep your emails clean and concise. Readers prefer not to spend excessive time reading an email. It is important to present information in a visually appealing manner, being straight to the point and summarized in an intriguing and easily digestible way.
By following these practices, you enable prospects to gather the necessary details to proceed with the buying process. Remember, quality always outweighs quantity!
To embark on your email marketing journey, Bold x Collective recommends some of their favourite email marketing apps:
Privy
Mailchimp
Klaviyo
Active Campaign
As you explore email marketing for your business, be sure to check out Bold x Collective's blog, which provides valuable insights on how to get started with email marketing. If you require additional guidance and support for your email marketing endeavours, contact their team to schedule a complimentary consultation. Additionally, if you are in search of email marketing agencies in the USA or top email marketing companies in Canada, you can refer to their brand-new directories for reliable options.